In this study, we examined the effect of relational norms and agent cooperativeness on opportunism in buyer–supplier relationships. Drawing from the theoretical grounding of transaction cost economics, personality trait theory, and contingency theory, we proposed three distinct perspectives on opportunism mitigation in buyer–supplier relationships: (1) organizationalist, (2) individualist, and (3) interactionist, where relational norms, agent cooperativeness, and the interaction between them, respectively, serve as the key predictors in these three perspectives. The results of replicated experiments indicated that relational norms and agent cooperativeness interact with each other in mitigating opportunism and that the interactionist perspective yielded the highest explained variance in opportunism. This suggests that the interactionist perspective, a multi‐level theoretical lens encompassing the dynamic interplay between organization‐level and individual‐level factors, was a more complete model in explaining opportunism than either the organizationalist or individualist perspectives. The consensus which emerged from post‐experimental interviews of purchasing professionals is that agent personalities play an important role in buyer–supplier relationships. Some purchasing professionals had observed that uncooperative agents or personnel turnover in the boundary‐spanning functions can substantially undermine even established relational exchanges. These qualitative findings are in line with our theoretical arguments and experimental outcomes.

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Microsoft Hololens and Google Glass (Project Aura) are two examples of a new stream of wearable technology devices called 'Augmented Reality Smart Glasses' that might substantially influence media usage in the near future. In this study, the authors draw upon prior technology acceptance research and propose an exploratory model of antecedents to smart glasses adoption. An empirical study reveals the importance of various drivers such as functional benefits, ease of use, individual difference variables, brand attitudes, and social norms. Although smart glasses are worn in a similar manner to fashion accessories and capture various personal information, self-presentation benefits and potential privacy concerns seem less likely to influence smart glasses adoption. The findings provide pre-market knowledge about smart glasses that can help scholars and managers understand this new technology.

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Through a qualitative study of two firms' supply networks, we develop a theory of the process by which environmental innovations emerge and proliferate in supply networks. To overcome limitations of current supply network innovation theories, which focus on the diffusion of existing innovations, we employ a complex adaptive systems perspective, which addresses how such innovations come into being in the first place and how they spread in a network over time. Our findings suggest a process model, in which temporally connected processes cross from the organizational to the network level, creating and spreading environmental innovations in supply networks. This model and its corresponding theoretical propositions were generated through an abductive research methodology. Our key insight is that development of environmental innovations in supply networks is an emergent phenomenon. Once in the network realm, the process ceases to be under the control of the dominant buying firm. Instead, self‐organization and decentralized coordination prevail.