The purpose of this study is to investigate the impact of a cosmetic company's eco-friendly activities on purchase intention for cosmetics through the mediating effects of perceived image. Methods: To accomplish this objective, a literature review and a questionnaire survey were performed. Random sampling was conducted in September 2019 in four cosmetics Seoul and Kyunggi area stores. Out of 400 questionnaires, 308 were analyzed using PASW Statistics by Statistical Package for the Social Sciences (SPSS) 19.0 and AMOS 19.0 software. The frequency, reliability, validity were measured and the root mean square error of approximation, root mean square residual, goodness-of-fit index, normed fit index, Tucker-Lewis index, comparative fit index, and Sobel testing were conducted. The Cronbach's alpha value was measured at 0.748 and 0.801. Results: The results of Sobel testing verification for the intermediate path was 3.661 (p<0.05) on basal material affecting customers' purchase intention for cosmetics mediating the effect of perceived image, 2.983 (p<0.05) for the manufacturing process affecting purchase intention for cosmetics mediating the effect of perceived image, 2.010 (p<0.05) for distribution affecting the purchase intention for cosmetics mediating the effect of perceived image, 0.964 (p<0.001) for packaging affecting purchase intention for cosmetics mediating the effect of perceived image, and 0.825 (p<0.001) for recycling affecting the purchase intention for cosmetics mediating the effect of perceived image. Conclusion: Cosmetic companies should persist with their eco-friendly activities for forming their A c c e p t e d perceived image with consumers. It can be helpful to increase their eco-friendly image and to increase customers' purchasing intention for cosmetics.
Purpose: This study examines the effects of career decision-making and self-efficacy on the career preparation behaviors and major satisfactions of beauty majors.Methods: A total of 253 students were selected from two years of college cosmetology majors in Gyeonggi-do and Incheon. Data collected over two weeks from November 15 to November 30, 2021 was analyzed. Frequency analysis, as well as factor, reliability, correlation, and multiple regression analyses, were performed using SPSS program 26.0.Results: First, the study found a positive correlation between career decision self-efficacy, career preparation behaviors, and major satisfaction. Secondly, the study found that career decision self-efficacy bears a statistically significant (p<0.05) effect on job preparation and collection, career counseling, and career exploration. Third, the study found that career decisionmaking self-efficacy bears a statistically significant (p<0.05) effect on class and perception satisfaction. Fourth, the study found that career preparation behaviors carry a statistically significant effect on class satisfaction (p<0.05).Conclusion: This study was conducted to investigate the effects of self-efficacy on career decision-making in the career preparation behaviors and major satisfactions of college students majoring in cosmetology. The results of career decision self-efficacy bore a statistically significant effect on career preparation behaviors and major satisfaction.
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