The purpose of this study is to investigate the impact of a cosmetic company's eco-friendly activities on purchase intention for cosmetics through the mediating effects of perceived image. Methods: To accomplish this objective, a literature review and a questionnaire survey were performed. Random sampling was conducted in September 2019 in four cosmetics Seoul and Kyunggi area stores. Out of 400 questionnaires, 308 were analyzed using PASW Statistics by Statistical Package for the Social Sciences (SPSS) 19.0 and AMOS 19.0 software. The frequency, reliability, validity were measured and the root mean square error of approximation, root mean square residual, goodness-of-fit index, normed fit index, Tucker-Lewis index, comparative fit index, and Sobel testing were conducted. The Cronbach's alpha value was measured at 0.748 and 0.801. Results: The results of Sobel testing verification for the intermediate path was 3.661 (p<0.05) on basal material affecting customers' purchase intention for cosmetics mediating the effect of perceived image, 2.983 (p<0.05) for the manufacturing process affecting purchase intention for cosmetics mediating the effect of perceived image, 2.010 (p<0.05) for distribution affecting the purchase intention for cosmetics mediating the effect of perceived image, 0.964 (p<0.001) for packaging affecting purchase intention for cosmetics mediating the effect of perceived image, and 0.825 (p<0.001) for recycling affecting the purchase intention for cosmetics mediating the effect of perceived image. Conclusion: Cosmetic companies should persist with their eco-friendly activities for forming their A c c e p t e d perceived image with consumers. It can be helpful to increase their eco-friendly image and to increase customers' purchasing intention for cosmetics.
This study attempted to investigate relations among self-management, job commitment, hairstyling continuance intention and enjoyment factors and empirically analyze the mediating effects of enjoyment factors. For this, a questionnaire survey was performed against hairdressers in Seoul, Gyeonggi-do and Incheon in 2022, and a total of 331 copies were used for final analysis. The collected data were analyzed by descriptive statistics, validity analysis, reliability analysis and correlation analysis, using SPSS 26.0. In addition, confirmatory factor analysis, structural equation model validation and bootstrapping were conducted, using AMOS 26.0. The results found that Self-management positive influence enjoyment and job commitment, and enjoyment positively affected job commitment and hairstyling continuance intention. In addition, delight showed positive mediating effects in the influence of self-management on job commitment and hairstyling continuance intention. Therefore, a program should maintains proper self-management and positive enjoyment.
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