The Influence of Self-Management on Job Commitment and Hairstyling Continuance Intention in Hairdressers: Mediated verification of enjoyment factors

Abstract

This study attempted to investigate relations among self-management, job commitment, hairstyling continuance intention and enjoyment factors and empirically analyze the mediating effects of enjoyment factors. For this, a questionnaire survey was performed against hairdressers in Seoul, Gyeonggi-do and Incheon in 2022, and a total of 331 copies were used for final analysis. The collected data were analyzed by descriptive statistics, validity analysis, reliability analysis and correlation analysis, using SPSS 26.0. In addition, confirmatory factor analysis, structural equation model validation and bootstrapping were conducted, using AMOS 26.0. The results found that Self-management positive influence enjoyment and job commitment, and enjoyment positively affected job commitment and hairstyling continuance intention. In addition, delight showed positive mediating effects in the influence of self-management on job commitment and hairstyling continuance intention. Therefore, a program should maintains proper self-management and positive enjoyment.