Environmental leadership has received continuous attention from the business sector in recent years, yet few studies have examined the internal mechanisms and contingent conditions that link environmental leadership to firm performance. The aim of this article is to advance research by investigating the relationship between environmental leadership and firm performance by considering the mediating role of green innovation practices and the moderating role of environmental knowledge learning. A questionnaire survey is used to collect data from 353 agricultural products corporations in China. Empirical results show that environmental leadership has a positive relationship with the two dimensions of firm performance, namely, environmental performance and financial performance. Results also indicate that green innovation practices (including green innovation strategy and actions) play a mediating role between environmental leadership and firm performance. Meanwhile, it is also found that environmental knowledge learning positively moderates the effect of environmental leadership on green innovation practices. This study adds value to the environmental management literature by introducing leadership style as an antecedent variable to examine the impact of environmental leadership on firm performance in China. And the study also highlights the important moderating effect of environmental knowledge learning on the relationship between environmental leadership and green innovation practices. The findings of this article could be important in terms of both management and policy implications.
The coronavirus disease (COVID‐19) outbreak has raised consumer concerns about health. By employing 306 online questionnaires, we identify COVID‐19's effect on online organic agriculture product consumption and rural health tourism intention based on stimulus‐organism‐response theory and event system theory by incorporating risk information disclosure of COVID‐19 as the moderating variable and health consciousness and risk perception as the mediating variables. These findings suggest that considering the impact of COVID‐19 can help focus the production and online sales of organic agricultural products, the establishment and improvement of rural health facilities, and the marketing of rural health tourism.
The popularity of the Internet has toppled people's thinking models and teaching styles as well as influenced the operation of school education. In teaching processes, computers could attract students' attention through vivid images, bright colors and characters, and sound to further promote their learning concentration and interests. Research on the application of integrating information into instruction is increasing, and lots of studies prove that technology could help students' learning and improve their learning attitudes. In this study, the nonequivalent pretest posttest control group design is utilized for the quasi-experiment research. Total 236 students in two classes each from Xiamen University and Fuzhou University in Fujian Province are selected as the research objects for the 32-week experimental instruction for 3 hours per week (total 96 hours). The research results reveal 1. significant effects of adventure education on comprehension, 2. remarkable effects of adventure education on learning effectiveness, 3.the best promotion of comprehension with Reciprocal Teaching under multimedia teaching, and 4.the best promotion of learning effectiveness with Reciprocal Teaching under multimedia teaching. The results are further discussed to propose specific suggestions in this study. It is expected to enhance teachers' teaching skills and promote students' learning effectiveness.
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