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El presente capítulo forma parte del libro Ciudades sostenibles, un enfoque diferenciado del desarrollo de las ciudades; producto elaborado por el Grupo de Investigación de Estudios Socioeconómicos, administrativos y contables –ESAC, de la Corporación Universitaria del Caribe – CECAR; el cual pretende describir la estrategia de la asociatividad desde una visión pluricultural para el desarrollo de los emprendimientos creativos en la ciudad de Sincelejo, Sucre. La metodología es cualitativa, de tipo descriptivo, con enfoque documental, basado en el análisis de los referentes teóricos y demás estudios que se han realizado en relación al tema en la ciudad de Sincelejo. Los resultados arrojaron que se necesita un modelo asociativo aunado a las potencialidades del sector cultural de la ciudad de Sincelejo para impulsar los emprendimientos creativos.

Tourist providers play a preponderant role in the framework of competitiveness and the consolidation of a destination, bearing in mind that they are responsible for the interaction between tourists and destinations and they also capture the economic flow generated from tourism-related activities. According to the above, it is not enough to state that a tourist destination is rich in natural resources and that they have innate beauty, it is necessary to have a tourist infrastructure capable of meeting the tastes and preferences of tourists and visitors. However, the internal or organizational management of the providers influences, to a great extent, the experience and perception that can be created by a tourist visitor. The purpose of this chapter is to analyze the integral management of the hotels that provide services in the municipality of Santiago de Tolú, located in the Department of Sucre, Colombia; the conduct of the study required the analysis of environmental variables in the hotel industry, as well as the application of a structured survey, in order to further study the key aspects of management. Broadly speaking, the results show that management has been based on a family structure with transgenerational dyes, which has made it difficult to implement new administrative practices. Similarly, there are key aspects that, in the management framework, managers and executives have overlooked, such as having a business plan. It is important to stimulate and expand, among entrepreneurs, the implementation of administrative practices, even more so when talking about a tourism provider important in number and relevance to tourism activities in the region.

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