This study aims to ensure that the behavior of individual stock investors has the best pattern in accordance with the existing personality, and see the business cycle starting from introduction, growth, maturity, decline in LQ-45 from the proxy of operational cash flows, investment cash flows, and funding cash flows. This study uses the Analytical Hierarchy Process (AHP) method to see what behavior tends to be used in carrying out shareholding transactions. The results of this study create a behavior model of individual stock investors. Individual stock investors in Indonesia tend to have precision personality types in making stock transaction decisions. This type is a dominant combination, stability, and compliance. The model of individual stock investor behavior starts from making a price target; has a relationship between investors to exchange information related to shares monitored; valuation of shares to be transacted. In addition, the behavior of individual stock investors tends to have accounting information and corporate environmental concerns. Behavioral model Individual stock investors who already have two years or more experience in stock transactions, will have a unique pattern of technical analysis and their own fundamental analysis.
This study aims to determine the level of digital literacy and the application of e-commerce for Micro, Small and Medium Enterprises (MSMEs) in Semarang City. The approach to assessing literacy levels is based on nine elements of digital literacy developed by Steve Wheeler (2012), namely social networking, transliteracy, maintaining privacy, managing identity, creating content, organizing and sharing content. , reusing / repurposing content, filtering and selecting content, and self broadcasting. The data was collected using a survey method by conducting interviews and distributing questionnaires to MSME actors in the city of Semarang. The results of data collection obtained 29 valid respondents. The results of the analysis show that the average aggregate score of the digital literacy level of Micro and Small entrepreneurs (MSEs) is 79.81%. These results cannot provide a judgment about the high or low score, but seeing the phenomenon of understanding this technology, the average score is enough for micro businesses to start adopting and adapting online businesses. The most prominent ability of respondents regarding the 9 components of digital literacy is in understanding and using social media. This is more due to the simplicity of operating social media applications. Meanwhile, those related to content development and managing digital identity are still relatively lacking. This is because content development is not only related to operational mastery of technology but also personal imagination and creativity are very important parts. Of the 29 micro businesses that were selected as respondents, all of them have used social media as part of their business management, while the use of the world wide web still needs improvement, as evidenced by only 4 out of 29 respondents who already have a world wide web (website).
Every investor has different in vestment be havior. These differences are called investor style. Investor style can be different because of demography, personality, and diffe rent transaction times. The purpose of this study is to re duce the mistakes made by individual investors style . Some of the methods used in this research are Analytical Hierarchy Process (AHP), secondary data, Focus Group Discussion (FGD), and stock simulation with algorithm. All of these me thods emphasize the decision making process when buying and selling stocks. The results provide a set of price targets and types of stocks purchased. Accounting information remains the main ingredient for making these decisions. Accounting information that is often used is Price Book Value (PB V) to sele ct undervalued stocks. Additional results from depth inte rviews, average return obtained based on the time horizon, the beginning of the transaction up to 1 year has a stock return of around 2-4 percent. A time horizon of 1-3 years will get a re turn of around 10 percent. Time horizon of more than 3 years, stock returns will rise again. The average long -term stock investment is around 20 percent. Personalities based on Dominance, influence, Steadiness, Conscientiousness (DISC) that fit the stock investment style tend to be a precisionist pe rsonality, a style of investor that systematically follows e xisting trading orders. The stock simulation method also uses a trading algorithm with stages according to the AHP results, in order to be able to see the investment style of stocks in the Indonesian capital market.
Every individual investor has an error in making a decision to buy or sell shares. Mistakes in making predictions can be minimized by understanding his personality and the steps taken in getting better returns. This study uses Analytical Hierarchy Process (AHP), secondary data, Focus Group Discussion (FGD), and stock simulations emphasizing the decision-making process when buying and selling shares. The initial AHP model gives the results of the target shares purchased, accounting information selected Price Book Value (PBV) that is undervalued, Return on Assets (ROA) around 10-20 percent, Return in Equity (ROE) around 20-40 percent, type of ownership Indonesian SOEs selected stocks for the long term, while short-term tend to be private, and use technical analysis by looking at the upward trend that is using moving average indicators, MA5 above MA20. As a result, individual stock investors who have only become stock investors for less than 1 year have stock returns of around 2-4 percent, already become investors, 1-3 years will get a return of around 10 percent, stock returns will rise again, long-term investments will be made. around 20 percent. The risk for short-term investment will be greater than the long-term investment. The DISC personality that fits this stage is precisionist.
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