While the consumption of visual information becomes a daily commodity integrated into our lives, data visualisation is dominated by dashboards and charts. The main contribution of this article is an advanced way to visualise data as a data story. We converged paradigms from digital storytelling, serious games, and data visualisation to turn data into useful insights. The creation, management, and analysis of data have been increasingly given more attention in industry and professional practices. However, the potential of packaging data and analytic results into easily digestible and visually explorable content intended for non-professional audiences has not yet been investigated to its full extent. We contributed towards overcoming the gap between data analytics and data presentation. By integrating a story-like environment and entertainment into data visualisation, we explore the possibilities of efficiently communicating data and insights to general audiences in a casual context. We present this modular approach to customising messages for visual data storytelling from an information and communication perspective, including a test prototype developed to illustrate our data storytelling framework.
The goal of this paper is to discuss and review existing literature in the field of data storytelling and draw the relationship between data storytelling and visualisation. It also associates both domains, as well as it explores pathways how to better present and deliver data driven presentations. To associate data storytelling with visualisation will be a worth-studying and intriguing direction. We summarize in a brief discussion the convergence between visualisation and data storytelling by pinpointing to key theories, illustrating the potentia, and present both concepts as tool in data science, aesthetics and information visualisation.
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