Converging Data Storytelling and Visualisation

Abstract

The goal of this paper is to discuss and review existing literature in the field of data storytelling and draw the relationship between data storytelling and visualisation. It also associates both domains, as well as it explores pathways how to better present and deliver data driven presentations. To associate data storytelling with visualisation will be a worth-studying and intriguing direction. We summarize in a brief discussion the convergence between visualisation and data storytelling by pinpointing to key theories, illustrating the potentia, and present both concepts as tool in data science, aesthetics and information visualisation.

Data Storytelling als kritischer Erfolgsfaktor von Data Science

“…In beiden Kontexten kommt hier dem Data Scientist bzw. dem Forschenden -neben seiner besonderen Rolle als Analyst komplexer Zusammenhänge -auch die Aufgabe der Kommunikation an Entscheider zu (Arnold 2018;Christozov et al 2018;Zhang 2018).…”

“…Trotz der Bedeutung des Data Storytellings für unternehmerische Entscheidungen (Mack et al. 2017 ) und Wissenschaftskommunikation (Zhang 2018 ) ist dieses noch ein Nischenthema in der wissenschaftlichen Literatur. Während Storytelling immer wieder als wichtiges Werkzeug aufgeführt wird und sogar bei den Kreativitätstrends des CIO Magazins 2017 gelistet wurde (von Gagern 2017 ), wurden die Faktoren für den Erfolg des Data Storytellings bisher nicht systematisch untersucht.…”

A Visual Data Storytelling Framework

“…As the presented framework is part of a larger series of projects that we are currently investigating [6,7], at this stage, we present one of the key elements to allow a better understanding of this research. We introduced information units as a core component to package insights, information, and meaning.…”

“…The basic idea of our approach is illustrated in Figure 1. To explore the new potential of visual data storytelling from conceptual and technical aspects, two pilot studies were conducted [6,7]. On top of those pilot studies, the next phase of the experiments is outlined in this article and aimed to put forward a modular framework.…”

“…The framework was based on the communication of information to support visual data storytelling content development and enabling a customised unconventional data representation. This paper's research questions are summarised as follows: To explore the new potential of visual data storytelling from conceptual and technical aspects, two pilot studies were conducted [6,7]. On top of those pilot studies, the next phase of the experiments is outlined in this article and aimed to put forward a modular framework.…”