Research and practice have overlooked the emotional intelligence (EI) of senior leaders in nonprofit organizations. Our research aims to explore and compare the EI capacity of two groups of such leaders; voluntary (i.e., presidents of sport federations) and remunerated (i.e., provincial directors of sports), in the sport governance system of Turkey. The results of a small-scale census revealed that voluntary leaders were older, had more years of sporting experience, and achieved significantly higher EI scores than their paid counterparts. A regression analysis to examine whether age and sporting experience predicted the EI scores returned positive results for age only. A priori and post hoc power analyses assured that results had sufficient power for practically meaningful implications (.95 and .85, respectively). These results suggest that sports-governing non-profit organizations can benefit from some EI training for the development of their leaders, including those younger and with limited sporting experience. We discuss the implications of our findings within the metamorphosis of sports governing bodies from a non-profit organization to a more business-like entity.
Budget and health motivations for food purchase (e.g., discounts and health consciousness, respectively) affect consumer choice while shopping and well-being afterward. However, not all findings from research have suggested that discounts/taxations on healthy/unhealthy food encourage health-conscious food choice. On the other hand, the consumer behaviour line of research on the influence of front-of-package health messages has mostly echoed similar results that such communication leads to overconsumption; thus, obesity. We examined the influence of market practices targeting consumers' budget and health-related motivations for food purchase in a 2 (price: recommended retail price, discount price) 3 2 (product: regular potato chips, potato chips with '75% less saturated fat') experiment using six Solomon four-group designs. Our results indicate that overweight consumers are not prone to discounts, unlike their normal-weight counterparts. A price cut nullifies the influence of health messages on purchase intentions among normal-weight buyers when the regular and healthier packaged foods are both on discount. K E Y W O R D Sconsumer behaviour, food, health, healthy halo, obesity, Solomon four-group
This study aims to explore the choices Chinese New Zealanders make for their consumption needs through ethnocentrism and acculturation lenses. We surveyed 324 first-generation Chinese immigrants using an online instrument. For dissimilar consumption needs, we examined the tendency towards visiting a Chinese/mainstream business and preference for being served by a Chinese staff at a mainstream business. While a positive correlation exists between a strong command of the English language and acculturation, these two variables are negatively correlated to ethnic identification and preference for an ethnic business. The tendency to patronise a Chinese business is high among the female, young, less educated, and economically inactive (e.g. retired) for items that possess not just basicity (e.g. groceries) but also high-risk (e.g. real estate), private (e.g. medical), and sensitive natures (e.g. personal care). Wish to be served by a Chinese at a mainstream retailer is also high. Ethnocentric consumption preferences of Chinese immigrants could threaten small mainstream businesses operating in local markets where such consumers are concentrated and require a strategy to tackle ethnically diverse consumer needs.
Purpose – This study aims to examine changes in the strength of attachment to role models (strong, weak) and in the levels of commitment to the brands endorsed by role models (high, moderate, low) by exposing young athletes emulating sport stars to celebrity-engendered negative messages (CeNM). Design/methodology/approach – Two studies were conducted with footballers ranging in age from 13 to 18 years. Study 1 explored emulated football stars, attachment strength and commitment levels (n = 1,425). Study 2 exposed purposively selected 853 young footballers to four types of CeNM by content (social attribute, moral conduct, game performance, physical condition). A combination of non-/parametric t-tests was run for the paired comparisons of before–after exposure to CeNM. Findings – All CeNM contents weakened the ties to emulated football stars across the entire sample. Similarly, commitment to endorsed brands was diminished in all three categories after exposure to CeNM. When further examined, it appeared that the message about sport stars’ bad health did not affect the highly and moderately committed subjects. Overall, not just CeNM comprising personality-related topics (e.g. illicit affair, unfair play) but also those covering uncontrollable (e.g. injuries) and transient issues (e.g. penalty-kick misses) damaged young people’s attachment to their celebrity role models and tarnished, to a great extent, their evaluations of the brands the role models endorse. Originality/value – Besides echoing the common tendency that attachment to celebrity role models is strong among the youth, findings also indicate that young people, unlike adults, react naively to CeNM.
Purpose This study aims to examine the nonidentical impacts of identical panel information that discloses cosmetic ingredients by their English (i.e. low jargon; e.g. vitamin E) versus scientific names (i.e. high jargon; tocopherol instead) presented in short versus crowded panel on young consumers’ confidence in processing ingredients information and product judgements. In the same context, this study also explores the effects of declarative aids provided within the ingredients panel. Design/methodology/approach This study conducted four experiments by using a 2 (jargon: high, low) × 2 (ingredients list: short, long) between-subjects analysis of variance design. Findings Young consumers’ processing-confidence and product evaluations increase (decrease) when the panel is brief (crowded) and presents cosmetic ingredients in low (high) jargon (Experiments 1, 2). However, when it discloses a factual aid [i.e. ingredient functions; e.g. tocopherol (antioxidant)], confidence in processing even the high-jargon information, as well as product judgements, increases irrespective of the panel’s length (Experiment 3). Moreover, a fictitious aid (e.g. dryness-fighting “atomic robots”) stimulates the same effect and bolsters processing confidence and product evaluations irrespective of both jargon and panel’s length (Experiment 4). Originality/value Despite their heavy use of over-the-counter beauty/cosmetic products, little do we know how young consumers consult and use on-pack ingredients information provided in one format versus the other. To the best of the author’s knowledge, this study is the first experimental work investigating the cosmetics-consuming youth’s reactions to panel format and aids to processing.
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