Bank and e-commerce financing strategies are the main ways for farmers to solve the problem of capital shortage. Aiming at the uncertainty risk of the output of the agricultural product supply chain, we consider the risk attitudes of farmers; construct the Stackelberg game model under different financing strategies to obtain the optimal decision of e-commerce and farmers; and explore the expected output factors, the degree of farmers’ risk aversion, e-commerce’s interest rates on the decision-making results. Our research found that farmers with low-risk aversion prefer to choose the e-commerce financing strategy when the e-commerce’s interest rates are lower. In addition, farmers’ risk-averse attitudes lead to lower equilibrium decision-making between farmers and e-entrepreneurs, which is not conducive to the interests of e-commerce and farmers. A higher expected output factor reduces farmers’ production inputs and e-commerce purchase price. When the expected output factor is low, the decision of whether e-commerce provides financing services to farmers is only affected by interest rates, and lower interest rates create more value for e-commerce.
This study attempts to determine the optimal production and pricing decisions of E-Agri-SCF (agricultural product supply chain financed by e-commerce) and analyzes the influence of financing parameters on the optimal decision. Research indicates that the optimal purchase price decision increases with the expansion of the financing interest rate and declines with the expansion of the capital opportunity cost. The expected output factor of agricultural products has no influence on the optimal purchase price decision. The optimal production decision of the farmer declines with the expansion of the financing interest rate and the opportunity cost of capital and increases with the increase in the expected output factor of agricultural products. In particular, we show that due to the uncertainty in the output of agricultural products, the losses caused by decentralized decision-making in the E-Agri-SCF will increase. Therefore, this article proposes using a cost-sharing contract to promote the coordination of E-Agri-SCF. We prove that when farmers share more costs, they obtain higher benefits, while the e-commerce platform does the opposite. This is because the participation of e-commerce platforms in financing has changed the revenue structure of the supply chain. The findings of this article are very meaningful, as they provide management opinions on the financing terms of E-Agri-SCF.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.