Consumer interest has been moving progressively toward local regional clothing products in many countries. Hence, this study endeavours to examine consumer perception and purchase intention, and their interrelationship in the context of regional clothing products. A framework built on the basis of a C-A-B model and a questionnaire were used to collect data through online and offl ine sources. The proposed model was empirically evaluated based on 407 respondents. The results reveal that both consumer perception and the perceived value of regional clothing products have a positive infl uence on consumers' purchase intentions, while perceived value also plays a role in the purchase process. Nevertheless, word-of-mouth plays a predominant role among other infl uential factors of consumer perception, such as uniqueness and regionality.
Exploring the mechanism of user donation and information sharing behaviour in textile crowdfunding under the social
network environment provides the theoretical basis for researching the behaviour of users and suggestions for the
operation and management of textile crowdfunding platform. Based on the grounded theory, it appeared that there were
only a few studies examining the empirical relation between the two constructs, particularly in textile crowdfunding. The
study investigated 35 users with semi-structured interviews. Nvivo11 qualitative analysis software was used to encode
and analyse the interview data. The attribution theory was used to construct the model of influencing factors of textile
crowdfunding user donation and information-sharing behaviour and the theoretical saturation test of the coded result.
This study divided the influencing factors of textile crowdfunding user donation and information-sharing behaviour into
trait attribution and situation attribution and extracted eight main categories that affect user participation behaviour.
Emotional factors, interpersonal relationships, and perceived risks are the key factors affecting participants' donation
and information sharing. In addition, the study found that compared with the behaviour of donating for textile
crowdfunding projects, the willingness of user information sharing behaviour was low.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.