The analysis of oil in an operating machine is considered as a very useful means to assess the condition of the machine. However, classical techniques of oil analysis are strongly dependent on the analyst’s expertise to perform wear particle inspection, condition classification, colligation of the test results by ferrography, AES. and physical or chemical detection and interpretation of the possible existing faults in a machine. To solve these problems and realize the intelligence of oil analysis, a Web-based intelligence system for oil analysis has been devised. This system is composed of an automatic ferroscope controlled by a computer to obtain improved wear debris images, a platform to process the images and to connect the field analyst with the experts in machine diagnosis through internet and an intelligent software platform to evaluate the tribological conditions and diagnose the faults. Furthermore, some intelligent diagnosis methods used in the system are introduced.
The mobile Internet era breaks the original closed business model and changes people's way of life and consumption. Cross-border marketing can open up new living space for enterprises or brands, and also can make brands glow with new vitality due to superimposed synergies. Taking commercial banks as the research object, this work discussed how commercial banks conduct cross-border marketing. Based on the necessity of cross-border marketing by commercial banks, the principle, which commercial banks should grasp cross-border marketing, was clarified. Combined with the characteristics of commercial banks, how to carry out cross-border marketing was clarified into four aspects: product cross-border, channel crossborder, promotion cross-border, and cultural cross-border.
Throughout their deepening, supply-side reforms have been particularly carried out in strategic emerging industries and some regional cultural industries. To realize these development objectives, it is necessary to enhance marketing. Enterprises' competitiveness improvement, innovation and structural adjustment are inseparable from talent support. Under this background, efforts shall be made to analyze the needs for marketing talents, explore new ideas for cultivating creative talents and attain goals on talent training, so as to offer powerful talent support to enterprises which are conducting supply-side reforms.
The traditional marketing methods haven't been able to satisfy the consumers' need in the increasingly fierce marketing competition. The precise marketing realized the implementation of customer flexible management by data mining, and then improved the marketing efficiency of the company. Based on the exploration of the related concepts and the deeply analysis of the influence of internet finance on the marketing of commercial banks, this paper puts forward the precise marketing strategy of commercial banks from four aspects, which include customer requirements analysis, market segmentation and position, marketing combination and marketing control and assessment. This paper also helps commercial bank marketing management transfer to the precise marketing and provides a new way of thinking for innovation and development. Only by considering the customers, markets, products, services and other elements in the context of internet finance and delivering products or services to customers differently, and establishing a differentiated brand image in the heart of the customer, can commercial banks win the competition or even lead the trend in the intelligent age.
Abstract-The raise of the internet finance has a huge impact on the banking sector. Banks must change the management pattern and operation pattern; fully take the advantages of the internet to attract more customers. The customers experience is the most important factor that the bank should consider. Base d on community banks as the research object, this paper discusses how to conduct experiential marketing against the background of the internet finance. Through the analysis of the current situation of the development of community banks and the characteristics of the experiential marketing, this paper puts forward the innovative strategy of experiential marketing in community banks in order to raise the overall service level.
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