Carpooling has been proven to be an effective Transportation Demand Management (TDM) measure by foreign practices and is developing rapidly as a form of public spontaneous behavior in most cities of China. After the questionnaire was designed with revealed preference (RP) survey method and stated preference (SP) survey method, the authors implemented an intercept survey within Wuhan to explore carpooling familiarity, response and market potential. This paper mainly focuses on the status and potential of carpooling, the carpooling information access channels and the respondents' attitudes toward carpooling. Considering the different subgroups, a comparative analysis method is used to examine their different demographic characteristics, daily commuting modes, and main concerns on the advantages and disadvantages of carpooling. Then their different responses to carpooling incentive programs are analyzed followed. The results indicate a great potential demand for carpooling. While the difficulties in coordinating travel time and fare among carpoolers, the absence of the relevant law and policy and the insecurity factors are among the main obstacles for the further development of the carpooling. Based on the analysis results, some practical and constructive strategies are presented finally.
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