The development of tourism induces changes in the social character of a destination. Tourism is a globalized business activity and thus presents growing challenges in terms of traditional social culture. With the continuous development of the tourism industry, traditional social culture has changed dramatically at many World Heritage sites (WHSs). Additionally, the growing dependence of many regions’ economies on the tourism industry has brought about an inexorable shift in the perception of many rural residents. These transformations include the impact of tourism development and its economic efficiency on inhabitants’ traditional values, lifestyles, and interpersonal relationship in ancient villages serving as WHSs. A qualitative analysis including participatory in-depth interviews was conducted to compare changes in the social culture induced by tourism development at the WHS comprising three ancient villages in China. Furthermore, a qualitative content analysis was chosen to examine the impact of tourism development on residents’ perceptions of changes in moral values. The results demonstrate that tourism development is the major catalyst for change in local residents’ moral values.

PurposeThis study attempts to explore major attributes of food delivery applications in consideration of their impacts upon perceived service quality, satisfaction and usage intention. A multi-group analysis is performed to examine the hypothesized relationships in the structural models for the millennials and non-millennials.Design/methodology/approachThe data was collected from 311 food delivery application users. The structural equation model (SEM) was designed to examine the interrelationships among variables.FindingsThe findings indicate that five salient dimensions that include ease of use, facility aesthetics, trustworthiness, value for money and product portfolio have a significant impact on overall service quality. Results further demonstrate that differences in generational difference partially moderate the relationship between each attribute of the food delivery application service quality as well as overall service quality.Originality/valueThe rapid evolution of the Internet and mobile communication has resulted in the proliferation of food delivery applications in China. However, to the best of our knowledge, only a few studies have focused on measuring the key dimension of service quality of food delivery applications.

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