To attract customers and increase market opportunities, retailers frequently use lighting to highlight the color of their products. However, differences between perceived and actual color, triggered by display lighting, can motivate buyers to discard products after purchase. Few studies have been reported on differences in perceived color, caused by LEDs. This study focuses on two correlated color temperatures (2800 K, 4000 K) and illuminance levels (500 lx, 1500 lx) to create four LED-lit environments, and measures the differences in the color perceived by 20 observers on acrylonitrile–butadiene–styrene (ABS) plastics, with different surfaces, under these four environments. The results reveal that correlated color temperature results in larger perceived differences in color than illuminance, and the effects of LED light sources on green and yellow ABS plastic products are more obvious than their effects on red and blue products. One possible reason for this can be attributed to the visual sensitivity effect of human eyes. The results of this study can serve as a reference for designers fabricating ABS plastic products for practical lighting applications, and improving the role of LED lighting in sustainable development.
The influence of matching between robots’ social cues on users’ social perceptions should be investigated systematically to better fit robots to their occupational roles. In this study, an experiment with 69 older and middle-aged participants was conducted to explore the effects of the voice and lighting color of a home healthcare robot on users’ social perception, which was measured by the Robotic Social Attributes Scale (RoSAS). The results indicated that voice and lighting color significantly affected social perceptions of the healthcare robot. Specifically, the adopted robot received high warmth ratings when it had an adult female voice or a child voice, whereas it received high competence ratings when it had an adult male voice. The robot received a high warmth rating and a high competence rating when warm and cool lighting were used, respectively, as visual feedback. Furthermore, a mismatch in the robot’s voice and lighting color was discovered to evoke feelings of discomfort. The findings of this study can be used as a reference to design robots with acceptable social perception and to expand the roles of social robots in the future.
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