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In this study, the significance of using Porter's generic strategies in firms that operate in competitive environments is investigated. The aim is to indicate the effects of Porter's generic strategies (low-cost strategy, differentiation strategy, and focus strategy) on firm performance. The questionnaires of the study have been prepared, the responses have been obtained, and the econometric model is constructed to measure these relationships. Findings stemmed by data that were taken from 113 firms that operate in the Republic of Kosovo. t test, Pearson's correlation analysis, and multivariate regression analysis were used to provide testing of hypotheses. Econometric results suggest that pursuing differentiation strategy provides higher firm performance compared to two other Porter's generic strategies (low-cost strategy or focus strategy) that have a positive impact as well.

Doing business in an increasingly turbulent marketplace requires integrating strategically sound choices (to increase the ability to survive, adapt and prosper despite dynamic changes) that go beyond organizational boundaries. A perusal of the literature shows that a broad frame of references for organizational success is not adequately developed; it suffers from the absence of an integrative strategic model. Therefore, by taking an interdisciplinary approach with a relational perspective, this study takes an integrative and fresh approach toward illuminating the role of SCM practices in realizing the potential influence of HRM practices on organizational performance. Using the data obtained from 157 manufacturing organizations, this study tests, examines and develops the mediating role of SCM practices. The findings indicate a positive linkage between HRM practices, SCM practices and organizational performance. In addition, the findings also show that SCM practices mediate the relationship between HRM practices and organizational performance.

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