With the development of information technology making, it easier to share information and increasing the number of insurance consumers who are accustomed to using digital devices, interest in Internet insurance, in which insurance companies and insurance consumers decide their choice of insurance products on their own, is gradually increasing. Internet insurance is expected to grow dramatically due to convenience of use, low insurance premiums, composition of consumer-oriented products, various information disclosure and comparability with other companies. This study focuses on analyzing the relationship of service quality elements in Internet insurance with intent to use, user's satisfaction and intent to purchase. The factors that determine the nature of the quality of service were classified into the swiftness of the transaction, autonomy of choice, competitiveness of insurance premiums, and quality of information. A summary of the study is as follows. First, transaction swiftness had a significant effect on the intention to use. It also had a significant effect on user satisfaction. Second, autonomy of choice had no significant effect on the intention to use, or on user satisfaction. Third, the competitiveness of insurance premiums had a significant effect on the intention to use, and on user satisfaction. Fourth, the quality of information had no significant effect on the intention to use, or on user satisfaction. Fifth, the intention to use had a significant effect on the intention to purchase, as did user satisfaction.

The world's ICT technology develops, the application of new technology will facilitate the change and development of the financial industry into universal, microfinance and wisdom financing by providing services to niche markets. Therefore, it is necessary to analyze which factors affect the intention of users using FinTech-based mobile asset management. Starting from a third-party payment tool, but now, Alipay, which has been transformed into a new asset management tool, we conducted an empirical analysis of how financial service characteristics affect customer intention on mobile FinTech. Empirical studies were conducted after reviewing previous studies on financial service characteristics, customer satisfaction, and use intention. Collected data were analyzed using SPSS 22.0 as basic statistics and Smart PLS 2.0 (Partial Least Squared) using structural equations. The research results are as follows. First, the characteristics of financial services (convenience, benefit, security, and flexibility) had a significant effect on customer satisfaction. Second, customer satisfaction had a significant effect on use intention. This means that in order to settle in the market, it is essential to establish differentiated financial services in a rapidly changing business environment. In order to attract customers in the mobile market, it is necessary to actively use the characteristics of financial services.