The purpose of this research is to investigate the relationship among service quality, company image, customer satisfaction, and word of mouth. The population of this study is the parents of students in Avesiena Nature School Malang, East Java, Indonesia, which is 193 people. This study used saturated sample, it means the sample is the same number with the population. In order to examine the relationship both direct and indirect between service quality and company image on word of mouth, this study used path analysis. According to validity and reliability tests, the data that used in this study can be said valid and reliable. Results of this study show that service quality, company image, and customer satisfaction have a significant impact on word of mouth. Indirectly or through customer satisfaction, service quality and company image also have a significant effect.
Key words: Service Quality, Company Image, Customer Satisfaction, Word of Mouth
This study aims to determine and analyze the effect of remuneration and modernization of tax information systems on employee performance at the tax service office in Malang, East Java, Indonesia. The analysis in this study uses multiple linier regressions to answer research problems. This study has 84 respondents. The results of this study show that remuneration and modernization of the tax information system has a significant effect on performance of employees in the Malang tax service office. This finding is indicated by the results of the F test (F count) of 10,140 which is greater than the obtained F table value 3,109. This finding is expected to give contribution in decision making process related with policy of remuneration and modernization information system in tax service office.
Tujuan kegiatan ini adalah agar pelaku usaha memiliki pengetahuan tentang aplikasi media promosi dan pemasaran online yang efektif bagi peningkatan penjualan produknya. Permasalahan yang dimiliki pelaku Usaha Kecil Mikro dan Menengah (UMKM) di Kelurahan Mojolangu Kecamatan Lowokwaru Kota Malang yaitu masih menjalankan usahanya dengan sistem tradisional, dan belum memiliki pengetahuan memadai tentang pemasaran secara online serta belum memiliki ketrampilan yang memadai dalam menggunakan media sosial berbasis web. Metode pendekatannya adalah berupa pelatihan kewirausahaan berbasis teknologi pasar online. Hasil pengembangan dan evaluasi kegiatan dapat disimpulkan bahwa terdapat peningkatan pengetahuan dan ketrampilan dalam hal pemanfaatan media berbasis web dengan terwujudnya pasar online sebagai sarana kegiatan promosi dan pemasaran produk mereka.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.