<p><em>Entrepreneurial marketing is the suitable approach in terms of resource constraints and problems that exist in small and medium enterprises (SMEs). Footwear industry is a sector of Small and Medium Enterprises (SMEs) that is supported by the government of Bogor. Problems of development of footwear industry are divided into two main factors: the competence of SMEs and local government policy. Based on these problems, this study aims to (1) Identify the characteristics of entrepreneurs, business characteristics and linkages both of them, (2) Identify and analyze the ability of entrepreneurial marketing, implementation of government policies and the ability of the competitiveness of small industrial footwear in Bogor, and (3) Identify and analyze the influence of entrepreneurial marketing and government policies on the competitiveness of the footwear industry in Bogor. Sample selection is done by purposive cluster sampling method. The samples in this study were 100 small business owners. This study employs three data analysis: descriptive analysis, index transformation analysis, and analysis of structural equation modeling (SEM) with partial least square (PLS). Characteristics of footwear SME owners in Bogor is included the low-educated group. However, they have excellent expertise in the producing of footwear. Characteristics of footwear enterprises in Bogor, is categorized as the long standing and major businesses. Based on the analysis of SEM with PLS approach, it is known that the entrepreneurial marketing variables have a positive impact on the competitiveness of small industrial footwear in Bogor, while the government policies variables have an indirect effect on competitiveness through entrepreneurial marketing variables.</em></p><p><em>Keyword: entrepreneurial marketing, competitiveness, SMEs, footwear industry, PLS</em></p>
The objective of this study is to analyze the impact of economic policy in agroindustry on household poverty and income distribution. Within the Social Accounting Matrix (SAM) framework, agroindustry sector is disagregated into food and non food agroindustry. This study used Susenas data to analyze household poverty and income distribution. The result shows that export, investment, and tax insentive policy in agroindustry have positive impact on household poverty and income distribution, while government expenditure policy give less impact. Policy in non food agroindustry have greater impact on poverty reduction while policy in food agroindustry result greater impact on income distribution improvement. Investment policy in priority industries of agroindustry (rubber, pulp, bamboo and rattan, cigarette, beverage and fisheries food industries) is the most effective policy to reduce household poverty as well as to improve household income distribution. Key words: agroindustry, poverty, income distribution, Social Accounting Matrix ABSTRAKPenelitian bertujuan untuk menganalisis dampak kebijakan ekonomi di sektor agroindustri terhadap kemiskinan dan distribusi pendapatan rumah tangga. Analisis menggunakan Sistem Neraca Sosial Ekonomi (SNSE) yang didisagregasi ke dalam agroindustri makanan dan nonmakanan. Analisis kemiskinan dan distribusi pendapatan rumah tangga menggunakan data SUSENAS. Hasil analisis menunjukkan bahwa kebijakan peningkatan ekspor, investasi, dan insentif pajak di sektor agroindustri berdampak menurunkan tingkat kemiskinan dan memperbaiki distribusi pendapatan rumah tangga, sedangkan kebijakan peningkatan pengeluaran pembangunan pemerintah di sektor agroindustri kurang memberikan dampak positif. Kebijakan ekonomi di sektor agroindustri nonmakanan berdampak lebih besar dalam menurunkan tingkat kemiskinan. Sedangkan kebijakan ekonomi di sektor agroindustri makanan berdampak lebih besar
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