An analysis was conducted using time-series data to identify possible structural change in the farm-gate demand for South Atlantic fresh peaches [Prunus persica (L.) Batsch.]. Structural change was not found in the price-quantity relationship. However, a failing per capita consumption of South Atlantic fresh peaches was found to be associated with an increase in the per capita consumption of fresh fruits in general. Thus, measures such as promotion and advertising, uniform quality control, and cultivar development may increase the demand for South Atlantic fresh peaches.
This study examines the economic feasibility of storing southeastern U.S. Red Delicious apples under various circumstances. Circumstances encompassed type of storage, potential market share in the storage periods, perceived level of quality, and opportunity cost of storage. Reactive programming was used to allocate shipments throughout the harvest and storage periods. Except for apples harvested in August, storage was found to be economically feasible under all situations studied. The greatest economic benefit to producers was shown to come from the synergistic effect of storage and improvement in perceived quality.
Retail buyers of fresh Georgia peaches [Prunus persica (L.) Batsch.] generally prefer a lead time of 2-3 weeks for promotion purposes before peaches are shipped. Thus, a viable forward contract market for growers and retail buyers has potential provided an information base can be established for forward price negotiations. For this reason, a price forecasting model for Georgia peaches was developed that can be used to predict price 3 weeks ahead and estimate the probability that the price in 3 weeks will exceed a benchmark price. A similar procedure may be used for other fresh produce items.
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