This study reviews and conceptualizes ' Feng Shui ' , which is defined as a method for inspecting and keeping in harmonious Chi. Chinese believe that positive Chi promotes fortune and health, making Feng Shui important in enabling a firm to achieve strong and good Chi. Simultaneously, this study discusses the implications of Feng Shui for the relationship between corporate reputation management and business activities. Furthermore, this study develops a practical model for understanding the process of creating corporate reputation based on Feng Shui. Finally, this study makes Feng Shui-related suggestions to Western firms operating in using Feng Shui to create a positive corporate reputation.
Feng-Shui has greatly impacted Chinese society andoften influences business decisions. This paper develops a decision making framework for Chinese businesses that follows the principles of Feng-Shui. This paper contributes to the academic literature by introducing a conceptual decision making model that includes a worldview, a strategy for risk avoidance and considering the environment impact, and a way to enhance the understanding of the impacts of Feng-Shui theory on Chinese business operations.
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