Biotechnology is a rapidly emerging domain that is impacting how we live and work daily. This paper delineates some of the major biotechnologies, their applications, and benefits to both societies and individuals. Challenges to commercialization to move biotech research from the lab to the marketplace are explored. The financial value of biotechnology is captured when the research breakthrough solves an economic societal challenge. The path is to commercialization is especially perilous for biotech due to its long lead timemeasured in decadesand costs to transform the ideas into an innovation. Additionally, issues of intellectual property, patenting and licensing in the biotech industry are probed. Caveats on biotech's growth rate are examined and future prospects are prognosticated.
Global cybercrime is exploding geometrically. The traditional methods of securing cyber systems via complex passwords frequently fail, exposing the computer systems to many types of cybercrimes. Cybercrime of all kinds is a growing concern for individuals, government and business organizations, and society. Zero Identity is a new technology that “bubbles, cloaks, and hides” computers and their contents from cybercriminals. Zero Identity is a mature and proven military-based technology with over a 20-year history. Cylentium, a cybersecurity startup, is adapting Zero Identity technology to consumers and civilian organizations. Market and technological acceptance of Zero Identity may lead to a cybersecurity paradigm shift in the next decade. This paper explores the history of Zero Identity, what it does, how it works, and its future prognosis. One of the original developers (Rob Langhorne) of the Zero Identity concept was interviewed, as was the concurrent entrepreneur (Wayne Ronhaar). Both Langhorne and Ronhaar became coauthors of this article to contribute their first-hand historical perspectives, challenges, and insights to transform technology into a commercial product in a series of articles.
Summary Marketing for research and science-based organizations is complex and not well understood; especially by the research, scientific, and technical communities. This paper presents a conceptual framework for scientists in research and science-based organizations to think about their organization’s marketing and sales functions, and related processes. NASA, one of the world’s most successful research organizations, which put two American astronauts on the moon in approximately 8 years, is briefly explored. The role of 21st Century research and science-based organizations in creating societal, organizational, and individual wealth is examined via a conceptual framework of the virtuous wealth creation process. Two forms of intrinsic organizational cultural conflict are examined; the external cultural conflicts between potential customers and the technology organization, and the internal conflict between scientists and economic managers. Strategic marketing is addressed and consists of market need, market segmentation, choosing a target market, and the organization’s position relative to the target market and competition. Tactical marketing (AKA sales) and its elements are delineated - product, price, promotion, physical distribution, and most importantly - personnel. The integration of all elements of strategic and tactical marketing into a cohesive whole is underscored. Additionally, several marketing and sales questions are posed to facilitate self-assessment by research and technology-based organizations.
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