Based on theoretical and empirical studies, better business results are possible to achieve when there is alignment between the organization's strategy and sustainability management, as this alignment generate value for the organization and attend its stakeholders directly. Thus, this paper aims to highlight the reasons why companies should invest in sustainability, drawing up conclusions from literature and the perception of managers and coordinators of different areas in a Brazilian mining company. In order to do that, a qualitative research was conducted based on semi-structured interviews with those responsible for the mining company. As the main result, we have a synthesis of ten reasons why companies should invest in sustainability, that are: image, increase internal and external sales, valorization in the capital market, reduction of costs, improvement in company’s image before its stakeholders, reduction of risks, attraction and retention of talents, innovative capacities, competitive advantage and quick response or anticipation to legislation.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.