O negócio dos negócios não são apenas os negócios: a sustentabilidade empresarial como elemento estratégico

Abstract

Based on theoretical and empirical studies, better business results are possible to achieve when there is alignment between the organization's strategy and sustainability management, as this alignment generate value for the organization and attend its stakeholders directly. Thus, this paper aims to highlight the reasons why companies should invest in sustainability, drawing up conclusions from literature and the perception of managers and coordinators of different areas in a Brazilian mining company. In order to do that, a qualitative research was conducted based on semi-structured interviews with those responsible for the mining company. As the main result, we have a synthesis of ten reasons why companies should invest in sustainability, that are: image, increase internal and external sales, valorization in the capital market, reduction of costs, improvement in company’s image before its stakeholders, reduction of risks, attraction and retention of talents, innovative capacities, competitive advantage and quick response or anticipation to legislation.

Turismo en Áreas Naturales Protegidas: una discusión sobre su pertinencia

“…Por otro lado, Moçato et al (2019) explican que esos impactos negativos ocasionados por el sector empresarial, en dichas zonas, pueden prevenirse por medio de un modelo de negocio sustentable, cuyo objetivo principal sea el de mantener el crecimiento de la empresa como resultado de un desempeño ético, social y político respetuoso con el ambiente, enfocado en las responsabilidades civiles, administrativas y penales.…”