This article studies the conceptual metaphor A COUNTRY IS A BUILDING in Taiwanese presidential speeches. Two culture-specific metaphor patterns are identified as being unusually productive in the corpora: retrospective BUILDING metaphors and RECONSTRUCTION metaphors. These clusters of BUILDING metaphors deviate from the BUILDING metaphors reported in previous literature at two levels. At the conceptual level, retrospective BUILDING metaphors include FORERUNNERS ARE BUILDERS and PAST HISTORY IS FOUNDATION, and RECONSTRUCTION metaphors involve COMMUNISTS ARE DESTROYERS and THE COMMUNIST TAKEOVER IS DESTRUCTION. At the ideological level, history puts such metaphor uses into perspective as rhetorical strategies employed by Kuomintang presidents to instill a Chinese ideology. The Democratic Progressive Party president, by contrast, tries to replace such metaphors with alternatives, which results in his overall low number of BUILDING metaphors. These different framing strategies reflect the manipulation of metaphors to appropriate ideological issues to each presidents' respective political advantage.

The article examines cross-cultural differences encountered in the cognitive processing of specific cartographic stimuli. W e conducted a comparative experimental study on 98 participants from two different cultures, the first group comprising Czechs (N = 53) and the second group comprising Chinese (N = 22) and Taiwanese (N = 23). The findings suggested that the Central European participants were less collectivistic, used similar cognitive style and categorized multivariate point symbols on a map more analytically than the Asian participants. The findings indicated that culture indeed influenced human perception and cognition of spatial information. The entire research model was also verified at an individual level through structural equation modelling (SEM). Path analysis suggested that individualism and collectivism was a weak predictor of the analytic/holistic cognitive style. Path analysis also showed that cognitive style considerably predicted categorization in map point symbols.

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