From about the 1880s, an imagined sense of New Zealand-ness, mass communication, and the game of rugby took shape together. This process was primarily signified by the name, image, and exploits of the All Blacks. This article argues that global media and corporate sponsorship threatens the nationally constituted heritage of All Black rugby. But, the argument in question is not a nostalgic defence of some ‘golden age’. At given points in history, the All Black heritage was ideologically constructed and subjected to conflicting interpretations. The All Blacks have always been the template for a contested national imaginary. Now, however, the All Blacks are also the expression of a global corporate culture. In this context, the article explains how an old question takes on a new significance - to whom do the All Blacks belong?

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ABSTRACT. Digital technologies globally interlink finance, production, consumption, mass communication, and cyberculture. The processes of interlinkage generate the sense that time is accelerating towards instantaneity. Promoters and critical observers of such developments have created a proliferating discourse of 'real time'. This key phrase and its associated terminology covers a diversity of referent spaces (e.g. cyberculture, financial flows, supply-chain management, on-line selling, live media events). In the context of global capitalism, discursive constructions of 'real time' are interrelated with new temporal constructions of systemic power. The nature of this interrelationship is obscured by the ideological features of 'real time' terminology. Here, this argument will be developed with references to popular business literature and (supposedly) critical academic writings. I conclude with a set of preliminary requirements for an effective critique of 'real time'.

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As global capitalism took shape, during the 1990s and early 2000s, high-speed, financialized profit making disrupted long-term strategies of capital accumulation centered upon production, employment, commodity exchange and aggregate demand. In addition, state constructions of time and temporality were besieged by the short-termist tendencies of financialized capitalism. This sharpened temporal disjunctures within the nationally constituted economy and the nationally circumscribed state. And, as upper reaches of many nation states conformed to the temporal urgency of supra-national decision-making bodies such as the IMF, national politics could not effectively process the slower rhythms of the representative assembly, the election cycle, public policy formation and mediated public debate. Against this background, the aftermath and repercussions of the 2007-08 financial collapse will be examined. Global capitalism became pervaded by a crisis of temporalities, manifestations of which can be summarized as follows. First, the temporal contradiction between financialized profit making and long-term strategies of capital accumulation remain unresolved; therefore, financial instability and recessionary spirals will be a recurring pattern. Second, in a world of financial turbulence and global recession, spatio-temporal fixities within and across particular national political economies have weakened or disintegrated. Third, the political impossibility of reconstructing Keynesian policy instruments at a national, supra-national and international level has generated a historic malaise. Unregulated financialized capitalism and neo-liberal policy regimes cannot be sustained over time,