This study examined the relationship between distinctiveness, perceived crowding and memorable experience in creating attendees’ subjective well-being in the context of a cultural hallmark event in Thailand. Using an online self-administered survey, usable data from 770 respondents were used to assess the proposed conceptual model. Structural equation modelling was used to test the hypotheses. The results of this study confirmed that distinctiveness in the event was positively associated with memorable experience, which then played a significant role in enhancing attendees’ subjective well-being. Further, this study found that memorable experience partial mediated the relationship between distinctiveness and subjective well-being. Additionally, perceived crowding positively moderated the relationship between distinctiveness and memorable experience. The implications for the literature on special events and hospitality and for practicing managers are discussed.
PurposeCharity sports events have emerged as a major, beneficial social phenomenon to be encouraged. In this study, the authors aim to examine the relationships among personal norms, social norms, self-identity, response efficacy and the “warm glow” feeling, which, in turn, influences willingness to return and enjoyment of participation in charity sports events in Thailand.Design/methodology/approachAn online self-administered survey was conducted to collect data from 600 participants, and structural equation modelling (SEM) was done under the two-step modelling approach to test the hypotheses.FindingsThe findings indicate that self-identity and response efficacy positively influence participants' warm glow. By contrast, the relationships of personal and social norms with warm glow are not significant. Moreover, warm glow positively influences participants' willingness to return to attend the event and their enjoyment.Practical implicationsThis study's findings have academic implications and can benefit marketers and event organizers by giving them insights into participants' behaviour and allowing them to better create services to improve participant experiences and boost repeat attendance better.Originality/valueBy applying the concept of warm glow in the context of charity sports events, this study deepens the understanding of the causal pathways from the antecedents to participants' willingness to return and enjoyment through the warm glow.
Although the literature shows that consuming pro-social products increases warm glow, a psychological factor that contributes to consumer experience and satisfaction, it is unclear whether participating in a charity sporting event results in the same outcome. This research addresses this gap by testing the effects of participating in charity running events and altruism on the warm glow of participants. A scenario-based survey was employed to collect data from 180 respondents who had previously participated in charity running events. Multiple regression analysis results showed that participating in a charity (vs. non-charity) running event increased participants’ warm glow. Altruism also had a significant positive impact on their warm glow; however, this effect was independent of the percentage of proceeds donated by the event to charity.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.