Creating memorable experiences of cultural hallmark event in Thailand

Abstract

This study examined the relationship between distinctiveness, perceived crowding and memorable experience in creating attendees’ subjective well-being in the context of a cultural hallmark event in Thailand. Using an online self-administered survey, usable data from 770 respondents were used to assess the proposed conceptual model. Structural equation modelling was used to test the hypotheses. The results of this study confirmed that distinctiveness in the event was positively associated with memorable experience, which then played a significant role in enhancing attendees’ subjective well-being. Further, this study found that memorable experience partial mediated the relationship between distinctiveness and subjective well-being. Additionally, perceived crowding positively moderated the relationship between distinctiveness and memorable experience. The implications for the literature on special events and hospitality and for practicing managers are discussed.

Understanding the implications of value co-creation in eco-hotels: the antecedents and consequences

“…Third, being part of eco-hotel practices can be a source of pride for guests if they enhance their self-esteem as ecotourists (Chiengkul et al, 2022;Jiang, 2020), fostering a sense of belonging (Dimitrovski et al, 2022). Finally, guests with a high sense of self-efficacy are predisposed to discuss eco-hotels in ways that demonstrate how manageable they perceive the eco-hotel to be in conducting their activities (Chiengkul et al, 2022). As a result, this study posits that PI, as a psychological factor, significantly impacts guests' engagement in the co-creation process (Shoukat and Ramkissoon, 2022).…”

The Influence of Memorable Festival Experiences on Arab Visitors’ Revisit Intention to the Jerash Festival of Culture and Arts (Jfca) in Jordan

“…Huang et al (2019) measured memorable experiences of festival tourist by two-items scale which indicated to what extent the tourists' experiences at a festival were perceived as positive and unforgettable. Similarly, Chiengkul et al (2022), Rivera et al (2015), and Semrad and Rivera (2018) have utilised three-items scale to measure MFEs. These items have measured the perceptions of festival attendees on their experiences.…”

“…As a result, limited studies have investigated this influence, although prior tourism studies confirm the essential effect of memorable experiences on tourists' revisit intentions to destinations (e.g., Kim, 2018;Mittal et al, 2021;Zhang et al, 2018). Therefore, Huang et al (2019) and Chiengkul et al (2022) recommend examining the influence of MFEs on the revisit intention.…”

“…Memorable experiences have received growing attention in the tourism literature to understand how tourists remember their tourist experiences based on their subjective evaluations (Castellani et al, 2020;Kim et al, 2012). Memorable experiences are equally important in a festival setting (Chiengkul et al, 2022;Morgan, 2008;Ribeiro et al, 2022). They are an important criterion for festivals' success (Morgan, 2008).…”

Exploring the impact of organizational culture on employee performance: The mediating role of organizational citizenship behavior

“…This study is grounded in the theoretical framework of the influence of each dimension of OCB as a mediator of the relationship between OC and In-role performance (IP). Thailand is an appropriate place to investigate the relationship between OC, OCB categories, and employee performance due to the distinctiveness of Thai culture (Chiengkul et al, 2023) and the pace of change and development (Iamtrakul and Chayphong, 2023). The impact of OC and individual productivity is another way that OCB and other related factors can contribute to performance (Widarko and Anwarodin, 2022).…”