Resumo: O artigo discute mudanças no mercado de rações para animais de estimação a partir do referencial da Sociologia Econômica. Os dados empíricos utilizados são provenientes de entrevistas realizadas com veterinários e donos de pet shops, todas realizadas em Florianópolis, estado de Santa Catarina. Ao longo do artigo abordamos o processo de globalização e suas consequências no mercado de rações. O movimento de fusões e aquisições de empresas multinacionais do setor de rações pet na década de 1990 constrói e é construído pela modulação do significado dos cachorros dentro dos lares. Inicialmente eles são bens úteis para proteger as casas e nas últimas décadas tornam-se parte dos lares, inúteis e consomem parte do orçamento familiar.Palavras-chave: Estado. Mercado. Cachorros. Animais de estimação. Rações. Abstract:The article discusses changes in the pet food market from the framework of Economic Sociology. Empirical data used are from interviews with veterinarians and pet shop owners, all held in Florianópolis, Santa Catarina State. In the article we discuss the process of globalization and its consequences in the feed market. The movement of mergers and acquisitions of multinational companies in the pet feed industry in the 1990s builds and is constructed by the modulation of the meaning of the dogs within the households. Initially they were useful goods to protect homes while in recent decades they became part of the household, being useless and consuming part of the family budget.
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