The main aim of this paper is to evaluate the effect of motivation on organization performance in Jordan Industrial Estate Company (JIEC) in Jordan, the mediating role of eco-innovation. Resource Based View theory (RBV) highlighted the role of Motivation in achieving the high organization performance. A quantitative approach and simple random sampling were used to obtain data via questionnaire from 381 employees from different level of JIEC, the response rate was 74.8%. SEM was employed to analyses the study variables. The results shows that the direct effect of motivation and eco-innovation on organization performance are significant at a p-value 0.050 and 0.000 for motivation and eco-innovation respectively and eco-innovation mediates the relationship between motivation and organization performance, with a partial mediating effect. This paper contribute to theory by filling the gap of eco-innovation literature in developing countries, validate eco-innovation as a mediator variable between motivation and organization performance. This study recommended for further studies about eco-innovation in developing countries particularly in Jordan, and repeat the same study to ensure the validate the study model.

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