It is often assumed that individuals who are knowledgeable and concerned about the environment will engage in environmentally responsible behavior (ERB). We use data from a large scale Web survey hosted on National Geographic’s Web site in 2001-2002 to investigate this premise. We examine whether reading three classic environmental books ( Walden, A Sand County Almanac, and Silent Spring) is associated with the likelihood of engaging in ERB. Conceptualizing this activity as a formative experience and a source of environmental knowledge, we hypothesized that reading such literature would be a stronger predictor of ERB than sociodemographic characteristics (i.e., gender, education, and political orientation), general environmental attitudes (as measured by the New Ecological Paradigm), and concern about specific environmental risks. The results indicated that while reading environmental literature was a stronger predictor of ERB than background characteristics and the NEP, environmental concern was an even stronger predictor. We offer reasons for these findings and make suggestions for environmental education and future research.

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Impact to protected area resources due to uninformed or depreciative visitor behavior continues to be a principal concern for managers. Leave No Trace (LNT) is a prevalent educational strategy for mitigating such impacts. Through on-site surveys, this study examined frontcountry visitor attitudes toward Leave No Trace (LNT) practices, and self-reported knowledge concerning LNT in three Wyoming state parks to determine factors that influenced their behavioral intent to practice LNT. Results suggest that attitudes toward perceived effectiveness of LNT practices and appropriateness of LNT practices are significant predictors of behavioral intent. If education-based communication efforts focus on why LNT practices are appropriate and effective, there is an increased likelihood of meaningfully influencing behavioral intent.

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Resource degradation resulting from visitor behavior continues to be a significant concern for land managers, and effective educational messages such as those promoted through Leave No Trace, which target depreciative behaviors, are imperative. This study examined psychological and knowledge variables that were hypothesized to influence future Leave No Trace behavioral intent of visitors in Rocky Mountain National Park. Data were obtained from an on-site survey administered to individuals ( n = 390, response rate 74%) in the Bear Lake corridor of the park. Results of a multiple regression analysis revealed that perceived effectiveness of Leave No Trace practices is a significant predictor of future behavioral intent (β > .21, p < .001, in all cases). Frontcountry visitors like those at Bear Lake are more likely to practice Leave No Trace if they perceive the practices to be effective at reducing impacts.

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