“…On the other hand, although the effects of attitudes on low-impact behavior and behavioral change have been widely examined and supported (Brown, Ham, & Hughes, 2010;Hughes, Ham, & Brown, 2009;Lawhon, 2013;Reigner & Lawson, 2009;Vagias, Powell, Moore & Wright, 2014), much less research has been conducted on how attitudes change over time, particularly after an educational message. The support for the Elaboration Likelihood Model of persuasion in the context of low-impact recreation behavior is mixed as well.…”