Entrepreneurship development represents one of the very important factors in the development of economies in transition. Bearing in mind that most of these economies still have a significant share of agricultural products in the structure of production and exports, special attention should be paid to the development of entrepreneurship in the field of agriculture. The research results in this paper indicate that the share of entrepreneurs in this business activity in the total number of entrepreneurs is extremely low, as well as that their share in employment in state subventions is also low, and it can be concluded that entrepreneurship in agriculture is still not sufficiently developed. By using PROMETHEE and the entropy method, a comparative analysis of the performance of entrepreneurs in this sector and entrepreneurs in other business activities within the real sector of the economy was performed and it was concluded that the key limitations in the business operations of these entrepreneurs are inefficient funds management and high indebtedness.
Faced with a demographic boom, enormous urbanization and a lack of agricultural land, traditional agricultural production is losing pace with new needs and demands. Due to the increased demand for food, efforts are being made to develop technologies that would improve production, with the sustainable use of existing resources. Solving this challenge is possible by introducing Internet of Things technologies, satellite navigation, mobile communications and ubiquitous computing, which is called smart agriculture. The main goals of smart agriculture are to increase yields (provide information needed to analyze and make decisions that will maximize yields), efficient water use, more efficient agricultural operations (automation of daily activities, real-time monitoring, advanced analytics, daily and seasonal forecasting), cooperation with suppliers and public administration are more efficient and take place in real time). This article highlights the potential of the Internet of Things, big data and drones in agriculture, as well as the challenges of applying these technologies in relation to traditional agricultural practices.
Sažetak: Cilj ovog rada je da ukaže kakva je bezbednost hrane koja sadrži genetski modifikovane organizme (GMO) i na taj način kakav je uticaj te hrane na zdravlje ljudi i životnu sredinu. Naime, poznato je da postoji hrana za životinje koja sadrži GMO. Preradom, pre svega mesa, od životinja koje se hrane hranom koja sadrži genetski modifikovane organizme dobijamo proizvode za ljudsku ishranu. Na taj način GMO mogu uticati na zdravlje ljudi. Istovremeno, stvarajući GMO u ratarstvu i korišćenjem tih proizvoda za ljudsku ishranu takođe dolazi do uticaja GMO na zdravlje ljudi. Takođe, poznato je da se prilikom proizvodnje GMO u ratarstvu i povrtarstvu koriste posebni preparati među kojima je najpoznatiji Raundap koji omogućuje rast GM biljaka. Tom prilikom nesporno dolazi do zagađivanja zemljišta, vazduha, vodotokova i zagađenja životne sredine u celini. Smatra se da je za prečišćavanje zemljišta koje je zatrovano korišćenjem raznih pesticida potrebno više od pet godina. To u stvari znači da je sve to vreme životna sredina zagađena. Od proizvodnje GMO najveću, a može se reći i jedinu korist imaju multinacionalne kompanije koje u svoje proizvode unose sastojke sa GMO. Preuzimanje Monsanta od strane Bajera dokazuje da je profit jedini cilj gajenja GMO.
Globalization as an economic-political process, based on the freedom of movement of labor, capital, goods, services, information, solidarity between countries and the in recent decades, is imposed as a basic option for growth, development and increasing living standards. Globalists have never emphasized the negative effects of globalization, such as creating conditions for increasing drugs trafficking and other illicit things, human trafficking, creating conditions for increasing terrorism, creating growing disparities between rich and poor, and what is, no less important, exploitation of the underdeveloped by the developed. The migrant crisis has completely exposed everything that was proclaimed years ago. Already "erased" borders have become stronger than ever (countries have literally fenced themselves off with multi-level physical barriers) [11], rigorous entry measures have been introduced, etc. A further collapse of globalization has been caused by a corona virus pandemic. The countries that most proclaimed freedom of movement made it impossible, there was a lack of solidarity in the equal distribution of medicines and other medical devices, especially vaccines. Thus, globalization is no longer a common interest, but the interests of nation-states have become the only interests and disregards for other countries and their interests. The aim of this paper is to show that globalization, as an economic and political process, results in the creation of wealth for the already rich and the poverty of the poor, as well as the exploitation of the poor by the rich. In addition, the paper should show that in case of crisis (migrant crisis and pandemic), globalization shows all its negative effects manifested by lack of solidarity, taking into account only their own interests, breaking trade and international trade chains, increasing prices of all products, etc. During this research, the method of analysis and synthesis, the method of induction and deduction and descriptive analysis will be used, and a conclusion will be made on the basis of all relevant data.
SažetakPrivredna propaganda ima dugu istoriju, korišćena je u različite svrhe i sa različitim ciljevima, ali njenom primenom su oduvek postizani dobri rezultati u ostvarivanju uticaja na ciljnu grupu ka kojoj je usmerena. Ona je "najvidljivija" marketinška aktivnost preduzeća. U savremenoj tržišnoj privredi neophodan je strategijski pristup planiranju privredne propagande kao instrumenta promocionog miksa. Prilikom planiranja propagandnih aktivnosti polazi se od analize sredine u kojoj preduzeće obavlja svoju poslovnu aktivnost i potencijala preduzeća, odnosno sposobnosti i ograničenja. Na osnovu te analize moguće je definisati realne ciljeve preduzeća a samim tim i marketing ciljeve.Cilj ovog rada je da ukaže na značaj planiranja privredne propagande koji se ispoljava pre svega u otklanjanju stihijnosti i utiče na kontrolu promotivnih aktivnosti. AbstractCommercial propaganda has a long history, it has been used for different purposes and for different goals, but its implementation has always achieved good results in influencing the target audience. Commercial propaganda is the "most visible" marketing activity of the company.In today's market economy, a strategic approach to planning commercial propaganda as an instrument of the promotional mix is necessary. When planning propaganda activities, the starting point is to analyze the environment in which the company performs its business activity and the potential of the company, i.e. capabilities and limitations. Based on that analysis, it is possible to define the real goals of the company and therefore the marketing goals.The aim of this paper is to point out the importance of planning in commercial propaganda, which is manifested primarily in the elimination of spontaneity and influences the control of promotional activities.
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