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AbstrakDi era sekarang,  meski ada berbagai pilihan  media, radio tetap sebagai media alternatif dengan karakteristik pendengar tersendiri. Sifat multitasking radio mengharuskan manajer radio untuk  menyediakan program siaran yang menarik bagi pendengarnya. Ini adalah hal yang umum sebagai radio, khususnya radio swasta membuat beberapa perubahan program mereka untuk memenuhi kebutuhan pendengar dan permintaan pasar. Karena konsep segitiga sukses sebuah radio swasta bergantung pada sinkronisasi program dan pendengar, kemudian, berdampak pada pencapaian iklan. Dalam penelitian ini, peneliti menemukan bahwa beberapa radio swasta melakukan perubahan tidak hanya pada program mereka, tetapi juga format dan program radio serta segmen pendengar. Hal tersebut dilakukan oleh She Radio Surabaya dan Radio Pandowo Tulungagung, Jawa Timur. Peneliti menggunakan jenis penelitian kualitatif dan metode studi kasus. Data primer diperoleh melalui wawancara mendalam dengan beberapa informan kunci, yakni direktur program dan manajer dari kedua radio. Dalam proses analisis, peneliti menjelaskan secara kualitatif dengan menggunakan perspektif komunikasi pemasaran. Temuan penelitian menunjukkan bahwa She radio memilih format spesifik perempuan , sementara Pandowo FM menggunakan format budaya.Kata kunci: Radio, format, programing, audiens, She Radio, PandowoAbstractRecently, the various options of media, either printed, television, or, even,  internet media, the radio remains as alternative media with its own audience's  characteristic. Therefore, the 'multitasking' radio turns the radio's manager to keep up providing interesting broadcasting programs for its listener. It is a common thing as a radio, particularly a private radio makes some changes of their programs in fulfilling the listener and market demand as well. Since the triangle concept of successful in a private radio relies on synchronization of program and  listener, then,  eventually, impacts on advertising achievement. However, in this research, the researcher finds out that several private radios conducting changing is not only on their program, but also their radio station, format and radio program as well as the listener's segment extremely. Those issues are conducted by She Radio and Radio Pandowo Tulungagung, East Java. Hence, the researcher dissect this case using type of qualitative research and case study method. Therefore, the primary data is gained through in depth interview to several key informants, which is program director and manager of both radios. In addition, the researcher also digs up information from the programmer, broadcaster, music director, marketing, and  advertising division as well. In analysis process, the researcher describes qualitatively by using perspective of marketing communication in order to be able finding similarity and difference of both objects. Finally, the research finding shows that She radio turns as female specific formatted radio, while Pandowo FM use cultural formatted radio.Keywords: Radio, format, programing, audiens, She Radio, Pandowo

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The Bhakti Kinasih Mandiri Foundation better known as Batik Ciprat Rumah Kinasih invites different abilities communities to create batik with splashing technique. As a small industry Batik Kinasih have produced various kind of batik, as well as the high demand from the domestic and international market. Thus, the aim of this research is to figure out how to optimize the branding of Batik Ciprat Rumah Kinasih, as a form of Less Contact Economy (LCE) implementation and support autonomous economic productivity. The method is Research and Development, implied in Forum Group Discussion (FGD), workshop, designing branding materials, and management as well. As the results prototypes, there are three main branding utilities like logo, packaging, and visual graphics recommendation.

Accelerating the Management of Corona Virus Disease (COVID-19), the Government regulates the Implementation of Large Scale Social Restrictions established by the Minister of Health. Based on Presidential Decree number 11 year 2020 and PP no 21 year 2020 Universitas Negeri Surabaya needs to take a role in order to help the government cope with COVID 19. But it only focuses on Lockdown communication and self-isolation, but there is no form of communication of the impact of lockdwon that causes anxiety. This Disorder is behind devotion to society. The Implementation Method in this community service program, which is to provide knowledge to the public through the co-Anxiety Disorder web series, the process of making this video starts from planning, implementation, until program evaluation continues on the preparation of the report. The results of this Community Service are the Video web series Anxiety Disorder covid-19, and published via Youtube @officialUnesa

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Pondok pesantren merupakan lembaga pendidikan yang berfokus pada pengembangan karakter bangsa. Perlu adanya media sosial yang mampu menyebarkan informasi agar masyarakat mampu memahami kegiatan-kegiatan pesantren serta mampu mendakwahkan agama islam pada kalangan masyarakat. Agar pengelolaan media sosial dapat berjalan dengan baik, pengurus pesantren harus memiliki kemampuan yang baik dalam pengelolaan media sosial. Metode yang digunakan dalam pelatihan ini mencakup tahap persiapan, survei kebutuhan, pelaksanaan, dan evaluasi. Kegiatan pelatihan diikuti oleh pengelola media sosial pesantren. Terdapat 2 materi pelatihan yang diberikan, yaitu Media Sosial sebagai Optimalisasi Media Dakwah Pesantren dan Pengelolaan Media Sosial sebagai Sarana Dakwah. Melalui kegiatan pelatihan ini, peserta memiliki tambahan pengetahuan dan kompetensi berkaitan dengan pengelolaan media sosial sebagai media dakwah. Peserta dapat mengoperasikan media sosial secara optimal dengan memanfaatkan fasilitas yang ada di setiap media sosial.