“Batik Ciprat” Branding Development by Rumah Kinasih Difable

Abstract

The Bhakti Kinasih Mandiri Foundation better known as Batik Ciprat Rumah Kinasih invites different abilities communities to create batik with splashing technique. As a small industry Batik Kinasih have produced various kind of batik, as well as the high demand from the domestic and international market. Thus, the aim of this research is to figure out how to optimize the branding of Batik Ciprat Rumah Kinasih, as a form of Less Contact Economy (LCE) implementation and support autonomous economic productivity. The method is Research and Development, implied in Forum Group Discussion (FGD), workshop, designing branding materials, and management as well. As the results prototypes, there are three main branding utilities like logo, packaging, and visual graphics recommendation.