Tourism villages in the disruptive era inevitably have to adapt to technological advancements and the needs of millennials. The speed and clarity of information is a demand for the development of tourism villages today in addition to the innovation and uniqueness of tourist attractions. Efforts to build a model that is in line with these demands have begun to involve relevant stakeholders, i.e., village tourism managers, local governments, and tourists. Nevertheless, more in-depth studies are needed regarding the local wisdom of rural communities who are key actors in the development of tourism villages. This paper aims to explain the initial research in formulating a development model of smart tourism village based on information and communication technology. The case taken is tourism villages in Sleman district. A sampling of study cases in the form of tourism villages following the categories that have been determined by the Sleman Regency tourism office Initial search results show that there is no integration between village potential, systematic management, and meeting the needs of balanced tourists. This finding is the first step to formulate an ICT-based intelligent tourism village development model that is effective and efficient while still based on local wisdom in the effort to preserve nature and culture as a determining factor for the sustainability of tourism villages.
The paper is an empirical study examining the tangible and intangible culture of rural tourism with a focus on rural transformation from daily local into commercial behaviour due to presence of tourism activities. It explores the process of commercialization of tangible and intangible culture. The case studies of Brayut and Pentingsari rural tourism village are studied through observation and interviews of physical and non-physical transformation with community members and the rural tourism manager. Both villages are the unique growing tourist village in Yogyakarta, but Brayut has a potential asset of maintained condition traditional Javanese house in whereas Pentingsari has an attractive natural of green village with the local cultural heritage. The qualitative empirical research study was applied to explore the transformation of cultural meaning by the locals before and after commercialization process. Firstly, the study reviewed the original tangible and intangible culture before transformation. Secondly, changes in cultural functions and meaning are analyzed in the current situation caused by its transforming into commercial activities. By examining the comparison of tangible and intangible culture in the commercializing process is built to understand the relationships between the two and the quality of its transformation.
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