The studies are devoted to the transformational processes associated with digitalization, which takes place in the Ukrainian economy. Economic development is impossible without widespread introduction and full use of the digital technologies. The rate of digital innovation is growing every year. The transformation of the landscape of interpersonal connections and economic relations leads to the digitalization of the operational processes and the change in business models, which generally results in large-scale digital transformation of companies. Meanwhile, it should be noted that the digitization and transformation processes of business models, taking place mainly at the level of private and state enterprises, are expanding to the level of government and have a significant impact on the competitiveness of the economy. Today, there is a significant number of projects of digital transformation in Ukraine. The general idea is to create a unified digital communication system. It is nice to note that not only private companies but also state structures have joined this system, which testifies to their interest in self-development and the desire to keep up with the modern technologies, focusing on clients.
Justification of management decisions for railway companies, under the conditions of the transport market liberalization, requires the search and collection of reliable information which is related with both the internal and external environment. Alongside, the need to provide competitiveness of the railways involves marketing research. The main objective of this paper is to determine the specific features of applying marketing tools for promotion of competitiveness and formation of the railway company’s strategy. The dynamics of passenger traffic reflects the competitiveness of types of transport in terms of the ability to provide transport services for a better ratio of “price / quality”. The performed researches confirm the presence of opposite tendencies in the long-distance and suburban connections, as well as specific factors of elasticity of demand for passenger transportation at a price. It is established that for the population (the consumer of transport services) the rate of tariffs for transportation is the determining factor of the attractiveness of the carrier in suburban transportation, and therefore it is the factor of its competitiveness, while the rate of tariffs is not the most significant factor in choosing a carrier in long distance transportation. There are subjective technical parameters of competitiveness which do not fit into the “price / quality” system among the factors of choosing a carrier. During the choice of transportation, the consumer is guided by his own system of values which is not universal and leaves each transport company its “niche” for operation in the market as well as the opportunity to win its “own” consumer. Models of forecasting demand for passenger long-distance and suburban transportation by railway and automobile transport are proposed on the basis of forecast of macrofactors. The using of these models will allow railway and automobile companies to form their development strategies.
The scientific interest in the concept of coaching is subject to the fact that in the modern business environment, the coaching becomes an integral element of leadership development. Accordingly, the attention is focused on the best practice of coaching and there is a need for the distribution of coaching methodology in the educational activities of the educational institutions. The main goal of this study is to synthesize the international research materials on the concept of coaching as a leadership style and business education model, and the establishment of directions for the distribution of coaching methodology in the institutions of the higher education in general and business education. Our main contribution consists in a brief but simultaneously meaningful overview of the issues with the comparison of data from the international studies on the reliable sources. The processing and synthesis of the results was carried out in the focus of the establishment of localization areas and the definition of the conceptual directions of the change in the system of training. As a result, the conclusion is that the primary transformation of the educational environment will require the field of knowledge related to people, including business education, which is impossible without the awareness of the leaders of the educational institutions of the objectivity of these processes and the possibilities of obtaining certain advantages in the market of the educational services.
In the article methodical foundations of transport services logistics management of cargo owners were realized, on the basis of integrated estimation of economic efficiency of holistic progressive logistic chain operation of cargo delivery. In the making of the study, the authors have identified the provision of logistic management conditions by production and mainline rail transport in carrying out transportations. In the successful implementation of finished product loading and arriving cargo processing plans, clear interaction of all logistics chain elements is an important factor, achieved on the basis of introduction of a stable cargo train schedule at sections and the submission of local operation organization in nodes, at sections and stations. On the basis of modelling possible variants of different parameters ratios of the logistic interaction process of production with mainline rail transport, it was determined that at different parameters ratios results can be obtained that will vary by waiting time of carrying out loading in railway cars and waiting time of removal of finished products from manufacturer’s warehouse, required car fleet and loading of material handling vehicles. In this case, the most economical option should be taken as the main condition for ensuring a rational interaction of industrial and mainline rail transport.
In the article the estimation of the interaction level between urban passenger transport and city train was made using the systems approach through application of modern methods of developing adequate easy-to-use mathematical models. Applying the systems approach, the transport node was considered as a comprehensive object, which is a single entity. It was identified that the transport node efficiency depends on the interaction level of the structure and its technology with the passenger traffic that requires designing a rational structure of the node and providing the technological interaction setting. The flow chart of determination the indicators of urban passenger transport modes’ operation was proposed in order to improve the passenger service quality by increasing the level of interaction of urban passenger transport modes with each other, also the system of efficient use of urban transport means was developed. The system of criteria for assessing the level of interaction between urban passenger transport and city train was implemented, which consists of criteria for the individual assessment of urban passenger transport and city train and criteria for their system interoperability, including consideration of the system quality from the passenger’s point of view.
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