The studies are devoted to the transformational processes associated with digitalization, which takes place in the Ukrainian economy. Economic development is impossible without widespread introduction and full use of the digital technologies. The rate of digital innovation is growing every year. The transformation of the landscape of interpersonal connections and economic relations leads to the digitalization of the operational processes and the change in business models, which generally results in large-scale digital transformation of companies. Meanwhile, it should be noted that the digitization and transformation processes of business models, taking place mainly at the level of private and state enterprises, are expanding to the level of government and have a significant impact on the competitiveness of the economy. Today, there is a significant number of projects of digital transformation in Ukraine. The general idea is to create a unified digital communication system. It is nice to note that not only private companies but also state structures have joined this system, which testifies to their interest in self-development and the desire to keep up with the modern technologies, focusing on clients.
Justification of management decisions for railway companies, under the conditions of the transport market liberalization, requires the search and collection of reliable information which is related with both the internal and external environment. Alongside, the need to provide competitiveness of the railways involves marketing research. The main objective of this paper is to determine the specific features of applying marketing tools for promotion of competitiveness and formation of the railway company’s strategy. The dynamics of passenger traffic reflects the competitiveness of types of transport in terms of the ability to provide transport services for a better ratio of “price / quality”. The performed researches confirm the presence of opposite tendencies in the long-distance and suburban connections, as well as specific factors of elasticity of demand for passenger transportation at a price. It is established that for the population (the consumer of transport services) the rate of tariffs for transportation is the determining factor of the attractiveness of the carrier in suburban transportation, and therefore it is the factor of its competitiveness, while the rate of tariffs is not the most significant factor in choosing a carrier in long distance transportation. There are subjective technical parameters of competitiveness which do not fit into the “price / quality” system among the factors of choosing a carrier. During the choice of transportation, the consumer is guided by his own system of values which is not universal and leaves each transport company its “niche” for operation in the market as well as the opportunity to win its “own” consumer. Models of forecasting demand for passenger long-distance and suburban transportation by railway and automobile transport are proposed on the basis of forecast of macrofactors. The using of these models will allow railway and automobile companies to form their development strategies.
The article deals with the Chinese global strategy the Silk Road Economic Belt and the possibility of involving Ukraine in it. The authors pay special attention to the implementation of the China-Ukraine-EU High-Speed Railway Project within the framework of the Silk Road Strategy. The geopolitical position of Ukraine allows the authors to state that Ukraine may represent a special interest for the Celestial Empire as a logistical hub and a kind of “window” to Europe, as the central axis of the international transport corridors passes through Ukraine. The authors analyze the direct economic, as well as external economic and social effects of the construction of High-Speed Railways in Ukraine.
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