The modern tourism market is characterized by an increased struggle of tour operators for consumers and meeting their needs. Today a condition for the successful functioning of travel companies is the increasing differentiation of supply and the expansion of the range of package tours and services. However, any solutions should be preceded by their theoretical development. During the course of article writing, the authors set themselves as a goal is an analytical understanding of the methodology for managing the differentiation of package tours and services in order to solve the problem of ensuring high consumer value based on their differentiation by consumer characteristics, regardless of the type of services package and the purpose of travel. The article substantiates the feasibility of managing the differentiation of package tours as a source of increasing their consumer value in the dynamics of consumer expectations, and also presents a new author’s methodology for studying the process of differentiation of package tours. The results of study are of theoretical and practical significance. They can be used as a basis for further scientific research, and they can also be used in the practical activities of tour operators to differentiate their offer in the market and thereby increase their competitiveness and increase profits.
The relevance of the article is due to the dynamic political, social and economic processes, which carry both threats and opportunities for the foreign economic security of state, provision of which becomes a key task of government and key to existence of state itself. The purpose of the article is to identify the threats to foreign economic security in the context of geopolitical reorientation and to determine, on this basis, ways to strengthen of foreign economic security. Research methods: comparative analysis and assessment of the dynamics of the main indicators of the national economy of Ukraine and its interaction with the external environment in 2006-2017. Results: identified internal and external threats to national economic security; identified key factors of foreign economic security of Ukraine; proposed ways to strengthen foreign economic security.For achieving positive trends in macroeconomical indicators government should use modern mathematical and econometrical methods to monitoring situation as to national economic security and adjusting geopolitical strategy according to these indicators.
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