The article set out to reveal the specific features of secondary somatic nominations in media texts in the spheres of economy, business, and politics. The significance of the problem under study is implied by a need for elucidating the evolution of language consciousness by shedding light on how corporeal lexis in the Russian language is involved in verbalization of reality in the spheres in question. The study demonstrated that secondary somatic nominations evolve due to transformation of the meaning of a linguistic unit, whose primary meaning is associated with various aspects of the human body existence. This transformation of the meaning seems to be a common way of denotating reality in the texts under investigation. We specified the sources of somatic expansion, whose semantic content is most frequently redefined in the thematic fields in question. We also identified the denotation areas (conceptual fields) where corporeal lexis is used in their secondary meanings. Our research demonstrated considerable pragmatic potential of the texts including somatic linguistic units. We established that their evaluative content results from axiological connotations associated with various corporeal concepts in the Russian linguoculture. Their expressiveness is achieved due to imagery created by unusual contextualization of somatic linguistic units. The results of the current study made it possible to establish the ways of transforming the meanings of somatic linguistic units in the investigated spheres in the Russian language. Transformation of the meanings of somatic lexis occurs by using metaphors, metonymy, similes, irony, epithets, oxymoron, gradation, language game, etc.
For a number of decades, both Russian and international researchers have demonstrated their unremitting interest in a such specific Russian phenomenon as dacha. Yet, the linguocultural aspects of its constituent gastronomic culture in Russia have not been studied. The study comprised several stages, at which the methods of hermeneutics, content analysis, narrative interviewing with subsequent linguistic analysis were employed. The significance of Russian dacha in shaping eating practices is reflected in communal and individual consciousness which is implicated in the broad coverage of this topic by the mass media. The linguocultural framework of the dacha gastronomic culture of Russia has been demonstrated by the thematic content of mass media texts and by cumulative and individual concepts evolved by the participants of dacha movement. We have found that such linguocultural concepts as special importance of a dacha diet and dacha foods, their uniqueness, health utility, simplicity and naturalness, hedonic value, festivity, and communal nature are most explicitly represented in the texts. Furthermore, recreational and ingenious potential of dacha activities embedded in a remarkable emotional atmosphere is semantically embodied. We have shown that the analyzed texts are impregnated with emotional and evaluative connotations verbalized by means of specific lexical and syntactical stylistic devices.
The article set out to explore the ways in which the corporeal dimension of beauty is represented in medical and internet discourses of the Russian linguoculture. The importance of the phenomenon being studied is associated with a significant role of the corporeal dimension in constructing the linguistic world view and building language awareness of the Russian-language homo communicans. Using the explanatory potential of the word 'concept' we identified that the corporeal dimension is formed by semantic, axiological and imagery components and is incorporated into the Beauty concept. The medical discourse provides an objective presentation of the morphological parameters of the body, which can be graduated on the basis of mathematical symbols. Within the internet discourse, corporeal beauty is subjectively interpreted and is conceptualized as changeable, achievable, natural and a launch pad to success. The axiological component is conceptualized in the studied discourses in various ways. Within the medical discourse, the corporeal dimension correlates with the physiological norm, while in the internet discourse it is associated with evaluation statements of the Russian linguoculture. The imagery is conceptualized by means of icons in both discourses. The findings of the study, which shed light on the ways the corporeal dimension of the Beauty concept is represented in different discourses, may become a tool for elucidating the patterns of verbal behavior associated with aesthetic appreciation, and a means of facilitating intercultural communication.
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