The relevance of the researched topic lies in the growth of competition between business entities in both domestic and foreign markets. The processes of globalization and integration predetermine the constant search by enterprises for ways to gain competitive advantages in order to increase the loyalty of existing customers and obtain new ones, to seek access to new markets, and ultimately, increase profits. In such circumstances, the study of key success factors becomes an extremely important task for both business representatives and scientists. The purpose of the article is to review existing views on the process of defining and forming key success factors, as well as the issue of separating the essence of the concepts of “key success factors” and “key performance indicators”. To write the article, Ukrainian and foreign scientific publications in the field of marketing, management, international business and entrepreneurship have been analyzed. The article is devoted to the problem of increasing the competitiveness of Ukrainian enterprises through the development of key success factors. The article groups the main approaches to defining the concept of “key success factors”. The author’s interpretation of the concept of “key success factors” has been provided. Characteristics, that competitive advantages have to meet in order to be considered strategic success factors, have been identified. The main areas of key success factors have been formed and considered. It has been concluded that the competitive advantage of any product or service is constantly changing and unique, and therefore requires constant analysis of the market and economic situation, taking into account many factors that affect them. Recommendations have been provided on the effective use of key success factors by management of Ukrainian enterprises in order to increase the enterprise’s financial performance, improve its image, stabilize its economic condition, etc. The article presents scientific and practical significance for business representatives who seek to identify, investigate and improve the key success factors of their own enterprises and gain additional competitive advantages
Today, in the economic space there is a very large number of organizations and enterprises, each of them is trying to occupy the highest positions in the market, the competition between them is increasingly intensifying and therefore the problem of increasing the competitiveness of enterprises in general and their goods and services, using the features of the marketing activities of enterprises, is simply extremely relevant. For effective functioning, further implementation of its activities, an enterprise must understand the level of competitiveness of its goods, services and the organization as a whole. Today marketing is given a special place, many companies and organizations owe their high level of efficiency and the ability to bypass other enterprises in the competition to marketing. The marketing activity of the company is quite diverse, it involves research and analysis of the market, identifying the preferences of the consumer audience, development, implementation and control of certain marketing activities. Marketing helps to find new solutions for the goals of the enterprise and to implement them. The article deals with the problem of increasing the competitiveness of enterprises in modern economic conditions, characterized by variability, rapid development, dynamism and the role of the marketing activity of an enterprise in the formation of its competitiveness. The functions of marketing, stages of marketing activities, their content and how they affect the activities of the enterprise have been investigated. It was revealed that marketing activities have a direct impact on the success of companies, because marketing contains a large bunch of processes that together aim to increase the attractiveness of an enterprise in the eyes of consumers, gain their loyalty, and satisfy their needs.
Євтушенко В.А. кандидат економічних наук, професор, професор кафедри маркетингу, менеджменту та підприємництва Харківського національного університету імені В.Н. Каразіна Шуба Т.П. кандидат економічних наук, доцент, доцент кафедри маркетингу, менеджменту та підприємництва Харківського національного університету імені В.Н. Каразіна Нежельська О.С. студентка Харківського національного університету імені В.Н.
Євтушенко В.А. кандидат економічних наук, професор, професор кафедри маркетингу, менеджменту та підприємництва Харківського національного університету імені В.Н. Каразіна Кудінова М.М. кандидат економічних наук, доцент, доцент кафедри маркетингу, менеджменту та підприємництва Харківського національного університету імені В.Н. Каразіна Шкумат А.В. студентка Харківського національного університету імені В. Н.
The article is devoted to the search for tools to improve the management of foreign economic activity on the example of one of the Ukrainian enterprises operating in the field of rail freight transport. Uneven distribution of natural resources and many other factors have led to the emergence of foreign economic activity, which involves the exchange of goods, services, technologies, experience and more between countries. In this regard, the management of foreign economic activity for many years is one of the most important aspects of effective organization of any enterprise. Volumes of output and sales, profit, profitability and financial stability, as well as other indicators of companies operating in foreign markets, largely depend on the political situation, the state of legislation, exchange rate, government regulation in foreign economic activity. Ukraine’s transition to a market model of the economy also plays a significant role, which encourages domestic economic entities to improve the management of foreign economic activity. The urgency of this issue is also confirmed by the fact that without the development of foreign trade management, the implementation of economic activities of many organizations will be impossible due to the lack of positive economic effect. In addition, today foreign economic activity remains one of the ways to replenish the country's resources and is developing rapidly. Almost all modern enterprises try to cooperate with foreign companies, respectively, for each of them a very important issue is the correct construction of processes related to foreign trade. The article reveals the essence and main characteristics of foreign economic activity, describes the direct and indirect method of organizing the management of foreign economic activity, their advantages and disadvantages, provides a brief description of the company on which the study was conducted, and offers several tools to improve foreign trade management. At domestic and foreign enterprises. In addition, considerable attention was paid to foreign economic strategy, which reflects the behavior of enterprises in the international arena and one of the main components of the organization, which needs constant monitoring and improvement.
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