JOSÉ RAMOS MUÑOZ (*) SALVADOR DOMÍNGUEZ-BELLA (**) DIEGO MORATA CÉSPEDES (**) MANUELA PÉREZ RODRÍGUEZ (*) MANUEL MONTAÑÉS CABALLERO (*) VICENTE CASTAÑEDA FERNÁNDEZ (*) NURIA HERRERO LAPAZ (*) MARÍA EUGENIA GARCÍA PANTOJA (*) RESUMEN ABSTRACT Los trabajos sobre la Prehistoria de la comarca de La Janda (provincia de Cádiz) fueron realizados a principios de siglo desde el Historicismo Cultural. En la presente década nuestro grupo ha llevado a cabo prospecciones arqueológicas sistemáticas y excavaciones de urgencia, con el fin de conformar el proceso histórico de las sociedades cazadoras-recolectoras, tribales y clasistas iniciales, que habitaron la BandaAtlántica de Cádiz. La aplicación de técnicas geoarqueológicas al estudio de los productos arqueológicos y el análisis mineralógico y petrológico, tanto de las materias primas utilizadas como de los materiales geológicos, permiten vislumbrar interesantes aspectos sobre el proceso histórico y económico de dichas formaciones sociales. Studies of the prehistory of the area of La Janda (province of Cadiz) were carried out at the beginning of this century from the perspective of Cultural Historicism. Our group has done systematic archaeological surveys and rescue excavations during this decade, with the aim of studying the historical process of the hunter-gatherer, tribal and early class societies that lived in the Atlantic Band of Cadiz. The application of geoarchaeological and archaeometric techniques to the study of the archaeological products and the mineralogical and petrological analyses of the raw materials, as well as the geological ones, allow us to glimpse interesting aspects about the historical and economic process of these social formations.
Este trabajo se centra en el estudio geológico, petrológico, morfotécnico y morfopotencial de los productors líticos localizados en la excavación arqueológica de la Fontanilla (Conil de la Frontera, Cádiz) desarrollada en el año 2009. Igualmente, se presentan dos dataciones absolutas inéditas obtenidas por termoluminiscencia (TL) que han permitido relacionar este sitio, junto con sus evidencias materiales, con sociedades de cazadores-recolectores con tecnología Solutrense.
Nuestros trabajos arqueológicos destinados a comprender el origen y desarrollo de las primeras sociedades del Paleolítico que habitaron en el extremo Sur de la Península Ibérica, y en concreto en el Campo de Gibraltar, se remontan al año 2001 5 . A partir de ese momento, hemos desarrollado diferentes campañas de prospección superficial (Castañeda, coord., 2008
PurposeOnline travel agencies (OTAs) have an important role to play in reactivating tourism activity following a health crisis by providing information about the health conditions of tourist destinations. Once developed, it is necessary to analyze the effectiveness of the information provided and ascertain whether the provision of such information effects the understanding of the value of using OTAs and, in turn, the intention to do so.Design/methodology/approachThis paper, based on an empirical case study conducted during the COVID-19 pandemic, examines whether following a health crisis, the quality of information provided by OTAs on the health conditions of tourist destinations and the perceived value of their offer generate a greater OTA services reuse intention, and signals, therefore, a return to travel.FindingsThe results show the quality of the information positively influences the perceived value, but not the OTA services reuse intention. Rather, the perceived value positively influences the OTA services reuse intention.Practical implicationsOverall, it can be suggested that providing quality health information for a destination is a necessary strategy because it contributes to increasing the perceived value of OTAs. To incentivize the intention for repeated use of OTA services, it is necessary to consider the perceived value that influences the intention to make repeat OTA reservations.Originality/valueThis research offers a novel perspective about the OTAs’ contribution to the recovery of the activity of the tourism industry after a health crisis. This contributes to achieving a more resilient sector in the face of future health crises.
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