IMPROVING RESOURCES OF VILLAGE SOCIETY IN COMMUNITY LEARNING ACTIVITY CENTER. The lack of productivity and economic activity carried out by the community is caused by the lack of knowledge and skills possessed. Thus, the Community Learning Activity Center (PKBM) was established as a community-based education tool. PKBM Alena Smart School in Tebat Monok Village and PKBM Az-Zahir in Talang Karet Village are two of several PKBM in Kepahiang Regency. PKM team and both of PKBM are together as partners make efforts to improve community skills and improvement of education services through training and advisory methods aimed to improve the quality of production, management and marketing with an expectation of achieving economic and educational improvements that lead to improving the welfare of Tebat Monok and Talang Karet Village Community. The result of the activity that has been achieved is the formation of a small industry managed by the community of Tebat Monok in the guidance of PKBM Alena Smart School which is focused on making handicraft and handmade with trademark of Tebat Monok Thonksys Galery And Craft. As for the Talang Karet village community, the business is focused on processed foods with trademarks of Talang Karet Thonksys Cake's. For the business able to run well, team also created the training and assistance in the field of management for administration and for direct marketing activities, team created the activity about to makin display in PKBM Location and created the promotion bay the sosial media instagram. Other than that, PKM activities are also carried out to improve education services in both PKBM so that the equalization of Package A, B, and C in PKBM Alena Smart School and guidance in PKBM Az-Zahir becomes more comfortable, which is also supported by the Park Community Reading.
The picture of reality formed by the mass media was expected to underlie the response and attitude of the public towards various social conditions. It will indirectly affect the domestic firms, because in any case, they must be prepared to compete with other similar companies as well as the need to have courage in the face of competition from multinational companies that operate and are located in various areas. In this study the researcher used theories derived from sources that can be used as a reference. Data were collected by using interview techniques and data analysis. From the research, it’s known that the application of marketing communications strategy in Harian Rakyat Bengkulu was to attract advertising. The applied strategies was chosen by the needs, it means that the application of the strategy used is not too theoretical cultivated and made as simple as possible and inspired by the vision of the company. Basically every company (in this case Harian Rakyat Bengkulu) needed to apply marketing communication strategy in the company's vision and mission more effectively. Without the application of marketing communication strategy, the company most likely would not run well.Keywords: company, marketing communications strategy, advertiser
Berdasarkan hasil penyelidikan secara teliti dan hati-hati terhadap artikel "Peningkatan Sumber Daya Masyarakat Desa dalam Binaan Pusat Kegiatan Belajar Masyarakat (PKBM)" yang terbit pada JPPM Vol 3 No. 1 Maret 2019.Artikel ini ditemukan melanggar etika publikasi JPPMArtikel ini mengandung isi yang sama pada artikel di Jurnal Pengabdian Pada Masyarakat UNMA Vol 3 No. 2 th 2018 dengan link: http://ppm.ejournal.id/index.php/pengabdian/article/view/62Dokumen dan isinya telah dihapus dari JPPM, dan upaya yang wajar harus dilakukan untuk menghapus semua referensi ke artikel ini.
This study aimed to determine the differences between the effectiveness of advertising media on above the line media and below the line media used by Dehasen University Bengkulu as a promotion strategy. Thisis a quantitative survey research. Data was analyzed byusing a different test of Paired Samples T-Test. The effectiveness of advertisements was analyzed by using a descriptive analysis dimension of EPIC (Emphaty, Persuasion, Impact, dan Communication) Model. The result showed that there are differences in the form of advertising effectiveness of UNIVED Bengkulu presented on above the line media and below the line media in influencing target audience. Emphatically, the advertisement on the top line media was able to utilize the advantages, such as visual excess in newspaper, audio visual in television, and strategic value of banners or billboards. So, persuasively, it’s able to strengthen the characters of the brand as well as foster the perception that UNIVED was identical to personal needs of being able to build awareness, understanding, and action. Meanwhile, advertisement on the bottom line media also proves its effectiveness mainly on media brochures or leaflets which have visual excess and wide space to convey the message. Another media, poster, had the same visual strength as well. However, it cannot assist optimally in associating the advertisement because it did not support the laying image that can affect audience comprehension.
The purpose of this research is to find out the effectiveness of word of mouth communication through WhatsApp media in increasing tourist visits. In this study, researchers used qualitative research methods. The object of research is the Bride Waterfall Tour which is located in Bukit Bengkulu Tengah Village. The key informants in this research were the Head of Bukit Village, Karang Taruna, the Entrance Guard, the main informants were visitors. The results of this study are that Word Of Mouth Communication through Whatsapp media in increasing tourist visits is quite effective as a promotional medium in increasing visitor interest. The level of success of Word Of Mouth Communication in increasing tourist visits to Bridal Waterfall through social media as a means of promotion can be seen from the fulfillment 5 elements of Effectiveness according to (Jalaludin Rakhmat, 2008:45), namely 1. visitors understand the purpose of posting on Whatsapp Media which aims to invite tourists to come visit, 2. Pleasure where visitors who see posting photos of beautiful waterfall views are accompanied by photo spots those who are interested are interested in coming to visit the Bridal Waterfall immediately, 3. Affecting the attitude in which visitors search for information on the whereabouts of the Bridal Waterfall, 4. This improves social relations where visitors invite friends or family to go visit together, 5. Follow up I want to visit the location of the bridal waterfall and enjoy the view immediately. The results of the author's observations show evidence of the number of tourists who come to visit each month as seen from the number of WhatsApp posts or snaps that leave an impression on visitors in the form of photos or videos.
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