This paper aims to go deeper into how a firm executes digital transformation in marketing. The experiences discussed in this article will give insight from a business practice standpoint. The difficulties encountered and the solutions proposed will broaden knowledge and inspire additional research. This paper employs a qualitative technique, with one of Indonesia's significant telecommunications companies serving as the primary case study. Semi-structured interviews were used in this study, with 25 interviews conducted at the senior management level. As a result, this organization is developing digital transformation through digital and traditional marketing. A big challenge is focusing on existing consumers through conventional marketing while reaching out to additional customers through digital marketing. One of the aspects to consider while designing digital technology is the digital divide in some nations.
Digital technology must be used in all facets of life and business for global advancements to lead to the employment of technology in all disciplines, including the economic sector. One of the nations that quickly digitized their economy was Indonesia. The issue is whether Indonesia can foresee the effects and dangers that the digital economy will pose. This study's objective is to examine the growth of Indonesia's digital economy and the challenges it poses from the standpoint of national defence. The descriptive qualitative methodology is used in this study. Interviews with representatives from the Ministry of Communication and Information, the Ministry of Defense, and the Indonesian Coordinating Ministry for Economic Affairs provided the data, which was then supplemented with secondary information from these agencies. The study's findings show that Indonesia's digital economy is growing quite well, which boosts the country's GDP. They also show that productivity is rising, production, consumption, and distribution are moving more quickly, there is economic growth in various sectors, and the country can continue to operate despite the Covid-19 pandemic. The digital economy, however, also poses a threat to national security because digitization forces all data to be connected to servers that are vulnerable to data misuse and exploitation; transactions that are not secure from malware-based cyberattacks; fraudulent transactions or hacks by hackers; and infrastructure limitations that have not yet reached all parts of Indonesia
?Cryptocurrency is a blockchain-based technology that is often used as a digital currency. Digital money is different from conventional money, this type of money does not have a physical form but only a block of data bound by a hash as validation. The data is spread to every cryptocurrency user who is in the environment. So that when a user makes a transaction, data mining will be carried out. Cryptocurrencies have several advantages but also have disadvantages when used as currency, from a legal point of view there is still no law governing the circulation of currency in digital form (cryptocurrency). The government must recognize digital currency so that it can be accepted by the general public as a means of payment. For now, the government has not recognized digital money (cryptocurrency) as a currency, because Cryptocurrency is a new phenomenon by some people in Indonesia. The rapid development of technology in the 4.0 revolution era, in the next few years money in physical form will be replaced by digital money seeing the many conveniences provided by using digital money.
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