This study aims to examine and analyze about the effect of product quality, price and service quality on purchasing decisions at McDonald's Taman Pinang Sidoarjo. This research is a quantitative research type. The samples in this research were 170 people and were taken using the purposive sampling technique. The data collection technique was carried out by distributing questionnaires using a modified 4-point likert scale. The data analysis technique in this research are using data quality testing, classic assumption test, multiple linear regression analysis, and hypothesis testing. This study has the following results: (1) Product quality influences purchasing decisions at McDonald's Taman Pinang Sidoarjo. (2) Price influences purchasing decisions at McDonald's Taman Pinang Sidoarjo. (3) Service quality influences purchasing decisions at McDonald's Taman Pinang Sidoarjo. (4) Product quality, price and service quality simultaneously influence purchasing decisions at McDonald's Taman Pinang Sidoarjo.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.