Globalization causes large-scale changes in technological, economic, political and social fields of social development. These changes have a contradictory impact on the development of national economies and their competitiveness. Ceteris paribus, there is a tight interrelation between country's economic competitiveness and a rate of its economic growth: the higher the rates of economic growth in the country, the bigger chance for growth in its national competitiveness and vice versa. Various indicators can be used characterize and estimate a country's competitiveness, with parameters featured in the Global Competitiveness Index (GCI) playing a special role. This index is to some extent abstract, and provides only general idea about the type competitiveness formation of a country. It does not allow estimations regarding trends in economic development, as it aggregates 114 indicators which have multidirectional impacts. The key characteristic of national economic competitiveness is a particular country's ability to achieve steady high growth rates (World Economic Forum). For this reason, we suppose that the one of the main indicators of competitiveness level is GDP per capita, a factor reflects consumption volumes per capita and is highly correlated with the welfare level in the country. The purpose of this research is a comparative analysis of the competitiveness of the Ukrainian economy along with the population's standard of living with that of other countries, along with the reasoning for the assumption that economic growth rates are necessary for Ukraine to achieve the competitiveness level of other developed countries. We argue that Ukraine and other countries with an average income of 8000-9000 US dollars GDP per capita (PPP) annually should ensure an annual relative growth acceleration of at least 8% to achieve the level of economic development of more highly developed countries.
The purpose of the article is to analyze the impact of the openness of a company to stakeholders on the effectiveness of the business model of the enterprise. The hypothesis. We believe that conducting a socially responsible business, i.e., disclosing non-financial information about the activities of enterprises, leads to the improvement of their financial indicators and is therefore evidence of a more effective implementation of their business models. Methods of the study. The following methods were used in the study: analysis and synthesis, comparative, induction and deduction, scientific abstraction, decomposition and logical generalizations in the analysis of scientific literature; computational–analytical, diagnostic, tabular and economic–statistical methods to assess the effectiveness of the implementation of business models of enterprises; diagnostic, statistical, index, method of expert assessments and rating to assess the corporate sustainability and transparency of enterprises; the use of the method of integrated indicators allowed the grouping of enterprises by classes of efficiency of business models, corporate sustainability and transparency. According to results of the study, it was determined that an effective business model is formed on the basis of maximum transparency and corporate sustainability in conditions of unpredictability and instability of the external environment.
The article examines an impact of digitalization on modern competition policy. Author proves that a necessity to modify traditional instruments of competition policy is caused by such special features of economic rivalry at the digital markets as significant return on scale, network effects and growing importance of data. Author argues that competition authorities face challenges caused by digitalization at the almost all stages of determining of firm’s dominant position, especially in the case of determining of relevant market, its participants and estimation of their market share. Special issues of the activity of digital platforms as a key competition subjects at modern markets are analyzed. Author proves that in the most cases it is appropriate to consider each side of the platform as a separate market when the relevant market is determined. Determination of a single market of intermediation services is justified only if the single price is set for all platform clients and if there is the same degree of substitution of the services for each consumer group. The article shows that it is necessary to consider positive cross-group effect when SSNІP-test is used for economic analysis of digital platforms activity. The problems of evaluation of business platforms market share are exposed. Author argues that usage of revenues as a basis for market share calculation is not appropriate if platform sets zero-price. In this case market share should be calculated based on the number of user or intensity of usage. It is proven that the main criterion of competition policy efficiency – consumer welfare – should include not only the price but also such parameters as privacy, consumer choice, protection of personal data, switching costs. A necessity of modification of Ukrainian competition policy in response to challenges of digital era is proven.
TOP 3 BRAN D CONT RIBUT IONAguila +10%In s u r a n c e # 96Tech nolo gy $12.0 Bil. # 93Tech nolo gy $14. 0 Bil. The value of the BrandZ™ Strong Brands Portfolio increased 124.9 percent over those 12 years, outperforming both the S&P 500 and the MSCI World Index, demonstrating that valuable brands deliver superior shareholders returns. # 76All these results illustrate that although market volatility is inevitable, the impact on brands is not.That's why this report is so important. We tell you what happened, why it happened, and how the lessons of this disruptive year can help build and sustain brand value.Think of this report as the definitive brand yearbook. It examines both consumer-facing and business-facing brands across 14 product categories, with the analysis of five geographic regions, and additional details about brands and consumer attitudes in China, India, Russia, Latin America, and Southeast Asia. The report focuses primarily on the world's most valuable brands, but not exclusively on those brands. Emerging brands are disrupting categories, challenging established brands, and enticing consumers in both the world's mature and fast-growing markets. The report studies this phenomenon. Building strong brandsYou will not find this combination of market information, financial analysis, and insight anywhere else. Not to bore you with process, but I want to share the lengths we go to create and assemble this information, and make it useful.We begin with data, our secret sauce, WPP's proprietary BrandZ™ database, which includes information from over 3 million consumers about their attitudes about (and relationships with) 120,000 brands in 414 categories across 51 country markets. Using the BrandZ™ brand valuation methodology of Kantar Millward Brown, this all produces 4.6 billion data points.This data reveals the power of brand in the mind of the consumer to create a disposition to buy and, most importantly, validates a positive correlation with sales performance. We combine this data with financial research to make BrandZ™ unique among brand valuation methodologies. (Please see Methodology at the end of this report.)And we're just getting started. Since we're producing a global report, this is where it is advantageous to be WPP, with offices in 112 countries, and over 205,000 colleagues. We convene WPP operating company brand experts for two weeks of focus groups in London and New York, with extensive video conferencing to connect with our brand experts worldwide.They come from all communications disciplines: market research, media management, futures, advertising, digital, promotion, public relations, public affairs, shopper marketing, content creation, and activation. Their analysis of the WPP proprietary data, in the context of diverse categories and country markets, leads to original insights that are only possible with this level of cross-cultural and crossdiscipline exchange.We call this leveraging of WPP brain power "horizontality." I share these details about our intense research and analysis to pull...
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