The purpose of the article is to analyze the impact of the openness of a company to stakeholders on the effectiveness of the business model of the enterprise. The hypothesis. We believe that conducting a socially responsible business, i.e., disclosing non-financial information about the activities of enterprises, leads to the improvement of their financial indicators and is therefore evidence of a more effective implementation of their business models. Methods of the study. The following methods were used in the study: analysis and synthesis, comparative, induction and deduction, scientific abstraction, decomposition and logical generalizations in the analysis of scientific literature; computational–analytical, diagnostic, tabular and economic–statistical methods to assess the effectiveness of the implementation of business models of enterprises; diagnostic, statistical, index, method of expert assessments and rating to assess the corporate sustainability and transparency of enterprises; the use of the method of integrated indicators allowed the grouping of enterprises by classes of efficiency of business models, corporate sustainability and transparency. According to results of the study, it was determined that an effective business model is formed on the basis of maximum transparency and corporate sustainability in conditions of unpredictability and instability of the external environment.
The purpose of this paper is to create an economic-mathematical model for evaluation of effectiveness and competitiveness of agricultural enterprises in all forms of economy of Ukraine in the context of sustainable development. The analysis is based on data from State Statistics Service of Ukraine, study of German system of criteria for sustainable agriculture, as well as rules of agriculture in Germany and Europe "Cross Compliance" and a system of indicators GRI. An economic-mathematical model is developed which serves for comparison of different agricultural enterprises with each other. Research results showed that agricultural enterprises can be competitive in the long run only if they pay enough attention to the impact of their activities on the environment and society.
Досліджено наукові підходи щодо визначення поняття "бізнес модель" підприємства. Проаналізовано етапи роз витку та становлення бізнес моделювання з 60 х років ХХ ст. по сьогодення. Визначено ключові елементи бізнес моделі підприємства. Запропоновано авторський підхід до поняття "бізнес модель" підприємства. У статті вивчено погляди сучасних вітчизняних та західних вчених щодо побудови ефективних бізнес моделей. На підставі дослідження ключових чинників ефективної бізнес моделі підприємства виявлено, що в сучасній еко номічній науці сформувались два основних підходи: з орієнтацією на прибуток підприємства та з орієнтацією на споживача. Показано, що успішність та ефективність поєднання цих двох підходів забезпечують ключові метрики бізнес моделі, тобто взаємозв' язок між фінансовою моделлю та проведеними маркетинговими дослідженнями. В статті проаналізовано вплив основних метрик на ефективність бізнес моделі підприємства. Scientific approaches to defining the concept of "business model" of the enterprise are studied. Modern tendencies of development of national economy in the direction of business modeling are shown. Stages of development and formation of business modeling from the 60s of the XX century to the present are analyzed. The key elements of the business model of the enterprise are identified. The author's approach to the concept of "business model" of the enterprise is offered. The article examines the views of modern Ukrainian and Western scientists to build effective business models. The main key factors that affect the efficiency of the business model of the enterprise are identified. Based on the study of key factors of an effective business model of the enterprise, it is determined that in modern economics two main approaches have been formed: with the focus on the profit of the enterprise and with the focus on the consumer. It has been shown that the success and effectiveness of combining these two approaches provide the key metrics of the business model, ie the relationship between the financial model and marketing research. The article analyzes the impact of basic metrics on the efficiency of the business model of the enterprise. Thus, the article substantiates that the concept of business model today has many definitions and interpretations. In general, some scientists start from the internal processes and subsystems of the enterprise, defining the business model as a complex system, while others focus on the benefits and advantages that the enterprise can bring to its customers. According to the authors, these two approaches should be combined in defining the business model of the enterprise,
The necessity of formation of integrated reporting by Ukrainian enterprises is investigated. The importance of business presentation of information on the company's value creation, its effectiveness, opportunities, risks it faces, and development prospects for investors and other stakeholders in the form of integrated reporting is determined. It is investigated that integrated reporting should provide stakeholders with information on the long-term development of the enterprise in contrast to financial reporting, which cannot provide such full information. That is the main purpose of integrated reporting is to explain to financial capital providers and other stakeholders how an enterprise creates and plans to create the value in the future over a long period of time. The purpose of the study is to substantiate the need of taking into account the needs of stakeholders in the work of enterprise and the disclosure of non-financial information in the form of integrated reporting, which will increase the efficiency of the business model. The methodological basis of the study is a set of general and special principles, provisions and methods of scientific research, the use of which is determined by the purpose and objectives, in particular, methods of generalization, comparison, analysis and synthesis, methods of system and structural analysis, diagnostic evaluation. In particular, in the process of research the methods of generalization, analysis and synthesis were used in defining the concept of integrated reporting and its individual elements; methods of system and structural analysis in the study of the basic principles of integrated reporting; method of comparison in the study of scientific approaches to the formation of integrated reporting. It is substantiated that by providing information on value creation, in particular on the company's competitive advantages, strategic assets, environmental, social and management indicators (ESG), the company will gain an advantage over competitors, effectively implementing its business model in the market and be able to achieve sustainable development in the long run.
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