His research focus is on accounting disclosure and quality, auditing, banking and corporate social responsibility. He has published work in a number of international scientific journals. He serves on the editorial boards of international journals such as Accounting and Business Research and Corporate Governance: An International Review.

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Growing segment size and increasing affluence have resulted in a substantial increase in the purchasing power of the senior market. Seniors spend a higher proportion of their total expenditure on services relative to younger consumers, making them an important target market for many service providers. However, seniors' particular concern with the social aspects of service delivery has been recognized as an important managerial issue. To provide further insight into this issue, in-depth interviews and projective techniques were conducted with 60 Scottish seniors of diverse demographic profiles. The findings support previous research indicating that seniors may evaluate service encounters primarily according to the social benefits resulting from them. In the present study, the social benefits sought appeared to be largely determined by seniors' social identities, which were influenced by past experiences as customers and employees. A model of how seniors evaluate their service encounter interactions is suggested, and managerial implications and directions for further research are provided. In particular, the model emphasizes the need for service providers to appreciate the characteristics of frontline service staff that are conducive to satisfactory service encounters for seniors.

Purpose – This study aims to examine the effects of earlier-in-life family events and experiences on the development of compulsive buying behavior in later life. Design/methodology/approach – The study is based on data collected from a self-administered survey of 285 young Greek adults. Findings – Young individuals appear to be particularly susceptible to their peers’ evaluations of consumption matters. However, those who experience family disruptions and have a low socio-economic status are least likely to communicate with their peers about consumer matters, possibly as a self-protection coping mechanism. Contrary to previous findings, family communication styles promote rather than deter the development of compulsive tendencies, suggesting the influence of other macro-environmental factors upon the development of young adults’ compulsive consumption tendencies. Social implications – Understanding the underlying mechanisms and contexts that promote the development of compulsive buying is imperative for deterring the onset of maladaptive consumption habits that have adverse effects on the individual and on society as a whole. Originality/value – Using the multi-theoretical life course paradigm, this study highlights the links between earlier-in-life experiences and social contexts to the onset and development of compulsive behaviors. The findings could assist public policy makers and parents to use strategies that would educate and protect future generations from developing compulsive consumption habits.

Given the adverse effects of materialism on consumer well‐being, the present study integrates various theoretical frameworks within the life course paradigm to assess the effects of earlier‐in‐life experiences on young Greek adults' materialistic values. Findings from a sample of 285 young adults suggest that disruptive family incidents in early life affect the development of materialistic values, while peers have no discernible influence. Disruptive family settings appear to impair socio‐economic status and self‐esteem, but young Greek adults with impaired self‐esteem are not more materialistic. A family communication environment that places emphasis on autonomy and individual achievement appears to promote the importance of materialism, while a family communication setting that encourages compliance instead of self‐direction appears to deter the development of such orientations. Copyright © 2014 John Wiley & Sons, Ltd.

Demographic trends and developments in the societal distribution of financial resources have resulted in a substantial increase in the purchasing power of the senior market, making this segment of increasing interest to marketers. This qualitative study examined seniors' knowledge of and attitudes towards voicing complaints to service providers. In-depth interviews and projective techniques were conducted with 60 seniors of varying demographic profiles. The findings support previous research that has found that seniors may avoid expressing dissatisfaction with service organisations directly to the service provider. Interviewees attributed their reluctance to complain to image management concerns, culturally-attributed difficulties, market alienation, emotional and physical costs, and prior disappointing experiences. A model of senior customers' intentions to voice their complaints to service organisations is proposed and suggestions for further research are provided.

This article responds to calls for further research on ethical issues in advertising. The study examines whether advertising strategies which use female-disparaging themes are perceived as ethical, and what effect this has on ad and brand attitudes. It also examines whether or not humour assuages ethical evaluations of female-disparaging ads. The findings from an experimental research design, which included 336 British respondents, show that nondisparaging and non-humorous ads are considered to be the most ethical, while disparaging ads (regardless of the level of humour) are considered the least ethical. Across the board, female-disparaging ads are not perceived as ethical; however, high benevolent sexists appear to favour them most. Finally, an ad's perceived ethicality mediates the relationship between ad disparagement and ad attitudes; likewise, an ad's perceived ethicality and ad attitudes mediate the relationship between an ad's female disparagement and brand attitudes. Femaledisparaging ads should be avoided given that they are perceived as less ethical and given the impact that advertising has on behaviour, as well as on societal and moral values. Advertisers should also avoid using female-disparaging advertising themes, even light-hearted ones, since they constitute a risky strategy for the ad and the brand as they can backfire and alienate consumers.