Cinema as a means of communication does not have sufficient direct interactivity, bright audiovisual means of cinema have a suggestive effect on the viewer, making cinema an influential means of promoting ideas and values. Postmodern culture is characterized by the rejection of authority, the denial of cultural norms and traditions. The problem of preserving traditional spiritual and moral values becomes relevant in the context of the global civilizational crisis. The article deals with insufficiently studied issues of the embodiment and evolution of the idea of humanism in the European and Iranian cultural traditions. It is shown that the Islamic concept of humanism, humanity is based on religiosity. The content and value aspects of the movies of the leading directors of modern Iranian cinema (M. Majidi, A. Farhadi, R. Mirkarimi) are analyzed in this context. The connection between the state policy in the field of culture and the vector direction in the development of Iranian cinematography, which is the dissemination of ideas and values of humanism, is traced. The article may be of interest to researchers of the history of cinema, culturologists, managers in the field of culture.
The article is devoted to the national mentality as a factor of intercultural communication. The authors highlight such aspects as the relationship between mentality and ethical and religious teachings on the example of China, and also emphasize the complex structure of these concepts. The article reveals how certain provisions of Confucianism affect the formation of certain mental features and how they, in turn, are manifested in the process of intercultural communication. The article considers the essence of such concepts as “globalization”, “mentality”, “intercultural communication”, “macro-and microsphere of intercultural communication”, “cultural shock”. The article focuses on the consequences of globalization for the modern communication process. The article emphasizes the practical significance and relevance of the problem under consideration, since understanding the mental national characteristics and taking them into account is a necessary factor for successful intercultural communication at all levels.
The article devoted to the communication context created by the creative class - a social group that needs a diverse, renewable experience. The desire to buy this experience and look for new feelings transforms their behavior and communication activity into affective one. The idea of social and cultural mobility was formed in a democratic society together with the global idea of liberalism and tolerance. In this context media stimulate communication, public speaking becomes an easy form of activity and the creative class calls for multiculturalism and breaking political, social and cultural patterns. But this social group is still trying to create new patterns of behavior. Until these patterns of behavior are created, tolerance will exist as an ideologeme and communication will fight with formal patterns, but not with ideological patterns.
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